Author: Leslie Carruthers

Leslie Carruthers is founder and president of The Search Guru, a 13-year-old digital marketing agency providing businesses visibility, targeted traffic, and improving conversion rates. A seasoned Internet marketing professional (1999) trained by early SEO icons, Leslie holds a journalism degree and was named one of the top women in SEO for 2012. Leslie has presented to the national Direct Marketing Association, SMX West, General Electric, and other national and regional groups. Follow her on Twitter @TheSearchGuru.

By lesliecarruthers published February 7, 2018

4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing


This post was co-written by Shopify’s Casandra Campbell.

Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value?

We sent out a request for examples of awesome content marketing via HARO and other channels. In this article, we highlight four out-of-the-box case studies that show how content marketing can be used to create true value.

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