Author: Lesley Vos

Lesley Vos is the content strategist and blogger at Bid4Papers. A regular contributor to publications on business and digital marketing. In love with words, coffee, and jazz. Follow her @LesleyVos.

By lesleyvos published July 29, 2020

You May be Undermining Your Content Marketing

Content marketers know the power of cognitive biases – how these systematic and unconscious errors in mental processing significantly influence people’s decisions. We’ve long used them to our advantage and relied on biases to persuade and convert target audiences.

To name a few:

  • Bandwagon effect makes testimonials work.
  • The availability heuristic explains the power of case studies and brand storytelling.
  • In-group favoritism rules the roost in social marketing.

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