Author: Lesley Vos

Lesley Vos is the content strategist and blogger at Bid4Papers. A regular contributor to publications on business and digital marketing. In love with words, coffee, and jazz. Follow her @LesleyVos.

By lesleyvos published January 24, 2022

10 Tips To Write Engaging Content Previews for Social Media

Social media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn’t be the only hook for them to stop, click, and read.

Scrollers who catch sight of an image often go to the text to see what it’s all about. And if this content preview doesn’t motivate them to click to read more, the promotion endeavors are in vain.

These 10 tips can help ensure your social media content previews turns scrollers into readers of your full-length content.Continue Reading

By lesleyvos published July 29, 2020

You May be Undermining Your Content Marketing

Content marketers know the power of cognitive biases – how these systematic and unconscious errors in mental processing significantly influence people’s decisions. We’ve long used them to our advantage and relied on biases to persuade and convert target audiences.

To name a few:

  • Bandwagon effect makes testimonials work.
  • The availability heuristic explains the power of case studies and brand storytelling.
  • In-group favoritism rules the roost in social marketing.

Continue Reading