Author: Lee Procida

Lee Procida is Lead Content Strategist at Braithwaite Communications, an independent branding, content marketing and public relations firm in Philadelphia. He was formerly a daily newspaper reporter for The Press of Atlantic City, and now focuses on planning and developing content for clients that meets and exceeds the standards of traditional publishers. Follow Lee on Twitter @leeprocida or connect on LinkedIn.

By lee-procida published September 16, 2016

Get Buy-In From Executives With These 6 Common-Sense Reasons


You’ve made a solid business case for your new content marketing effort. You’ve collected the best statistics, trends, and examples to secure executive buy-in. You’re good to go.

But then, when it comes to strategy and execution, you’re getting pushback on any content that isn’t strictly focused on promoting products and services. It’s like everything you said about valuable, relevant, audience-centric content was forgotten, and the decision-makers really just want thinly veiled advertising materials.Continue Reading