Author: Kristen McCabe

Kristen is a marketer at G2 Crowd who calls both Chicago and Australia home. Her background includes marketing, events, and public relations across various industries including film, publishing, professional associations, and tech. Also an actor, Kristen applies the craft of acting to the profession of marketing to create content that is honest, sincere, and authentic. Find Kristen on Twitter @AusmericanGirl or LinkedIn.

By kristenmccabe published June 26, 2018

6 Ways to Use Reviews in Your Content and Pitfalls to Avoid

use-reviews-content-pitfalls-avoidWant a shortcut to creating content that will convert, resonate with your customers, and save you time?

Enter third-party review websites.

For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.)

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