Author: Kim Moutsos

Kim Moutsos leads the talented content team at the Content Marketing Institute, where she is vice president of editorial. Having worked in content marketing for enterprises and startups for more than 20 years, Kim enjoys exchanging ideas and lessons learned with other content marketing practitioners. You can follow her on Twitter at @KMoutsos or connect on LinkedIn.

By kmoutsos published December 29, 2017

6 Content Marketing Ideas to Steal From the Awards Finalists of 2017

stolen-content-marketing-ideasYou’ve almost certainly heard this quote: “Good artists copy. Great artists steal.” But do you know who said it?

Turns out, a lot of people. Steve Jobs attributed it to Pablo Picasso. A quick Google search shows variations attributed to many thinkers of varying levels of fame, including:

  • Igor Stravinsky – “A good composer does not imitate; he steals.”
  • William Faulkner – “Immature artists copy, great artists steal.”
  • T.S. Eliot – “The immature poet imitates and the mature poet plagiarizes.”

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By kmoutsos published December 26, 2017

Unsolicited Advice: How to Avoid 4 Content Marketing Blunders


Have you hit that moment in the holiday season yet?

You know, when the fairy dust has settled to the floor next to bits of dried pine needles, crumbs of joyously consumed (now vaguely regretted) treats, and the hair of the dog that may or may not have bitten you (but almost certainly needs a walk).

I tend to get that bah-humbug feeling a couple of days before the new year brightens things again. If there’s one thing that never fails to cheer me, though, it’s unsolicited advice.

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By kmoutsos published December 1, 2017

Publishing Frequency: Why (and How) We’re Changing Things Up


How often do you read the weekend posts on Content Marketing Institute the day they’re published? We can tell from traffic the answer is “sometimes” for many of you.

Before I joined the CMI editorial team in September, the same was true for me. The daily alert went to my work inbox, which I monitored on the weekend only for urgent communications. Most of the time, as valuable as the CMI articles are, they didn’t qualify as urgent.

Instead, like many of you, I reviewed them when my attention shifted back to work.

So, it should come as good news that starting this month we’ll help free up your inbox on the weekends.

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By kmoutsos published October 27, 2017

How to Speed Your Climb Out of the Content Marketing Pit of Despair


Still feeling frustrated by your content marketing program? Trust me, you’re not alone.

Yes, nearly 65% of B2B marketers report they’re having more success with content marketing this year compared with last, according to the latest CMI research. Taken with last year’s similar result, that’s a positive trend.

65% B2B marketers say they’re having more #contentmarketing success this year compared with last. @cmicontent Click To Tweet

But let’s take a moment to acknowledge the 35% who haven’t gotten there yet.

And to admit that “more success” doesn’t mean our collective frustration is resolved.

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