Author: Kim Moutsos

Kim Moutsos is thrilled to join the talented team at the Content Marketing Institute as vice president of editorial. After working in content marketing for enterprises and startups for more than 20 years, she’s looking forward to exchanging ideas and lessons learned with other content marketing practitioners. You can follow her on Twitter at @KMoutsos or connect on LinkedIn.

By kmoutsos published October 27, 2017

How to Speed Your Climb Out of the Content Marketing Pit of Despair


Still feeling frustrated by your content marketing program? Trust me, you’re not alone.

Yes, nearly 65% of B2B marketers report they’re having more success with content marketing this year compared with last, according to the latest CMI research. Taken with last year’s similar result, that’s a positive trend.

65% B2B marketers say they’re having more #contentmarketing success this year compared with last. @cmicontent Click To Tweet

But let’s take a moment to acknowledge the 35% who haven’t gotten there yet.

And to admit that “more success” doesn’t mean our collective frustration is resolved.

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