Do you have an editorial calendar? Congratulations, you’re partway down the path to a solid content plan. (If you don’t have a content or editorial calendar, see me after class. I’d love to know how you operate.)

Most likely, you’ve felt the seemingly endless pressure to come up with great ideas to fill that calendar. And, of course, you don’t want to just fill it, you want the content to produce results.

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How do you know what your audience wants to hear from you? Ask them – through one-on-one conversations, surveys, or general market research. Asking is always useful and critical as you build your audience.

Then once you establish an audience, you can look at what they do with your content – not just what they say they do.

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About three months ago, we began sharing ideas to help you adjust your content marketing in light of the pandemic’s impact.

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Maybe your content promotion budget’s been slashed. Maybe you never had one. Maybe you just want to give every content piece – blog, article, e-book, or video – the best chance to perform before deciding which ones to invest any of your paid promotion budget in.

Whatever the reason, use this resource to help your audience find your content without spending much more than time.

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Editor’s note: Short on time? Do more with the content you already have with help from this 2019 article.

How many email newsletters, blog alerts, RSS feeds, and other content streams do you subscribe to? How many do you read every day? One? Two? None?

Chances are you don’t read all five blog posts CMI publishes every week. Our analytics show that most of our subscribers don’t. We’re not mad – we get it.

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We’ve got this. That’s the prevailing sentiment among content marketers at technology companies according to our latest research.

Approximately three out of four (76%) report that their organization is much or somewhat more successful with content marketing compared with one year ago. That’s seven percentage points higher than the overall B2B marketers studied.

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We’re just one month into 2020, and you probably know people who have given up on their personal goals or resolutions.

In our work lives, giving up on goals after a few weeks isn’t an option. Since you’re going to be working on them all year, double check that you’re working toward the right goals – goals that matter to business leaders.

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Tom Hanks has been everywhere recently talking about his role as beloved TV icon Mr. Rogers in the film A Beautiful Day in the Neighborhood. But as I look over CMI’s 2019 posts, a different Tom Hanks movie (this one from over 20 years ago) comes to mind: You’ve Got Mail.

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