Kim Moutsos leads the talented content team at the Content Marketing Institute, where she is vice president of editorial. Having worked in content marketing for enterprises and startups for more than 20 years, Kim enjoys exchanging ideas and lessons learned with other content marketing practitioners. You can follow her on Twitter at @KMoutsos or connect on LinkedIn.
Maybe your content promotion budget’s been slashed. Maybe you never had one. Maybe you just want to give every content piece – blog, article, e-book, or video – the best chance to perform before deciding which ones to invest any of your paid promotion budget in.
Whatever the reason, use this resource to help your audience find your content without spending much more than time.
Editor’s note: Short on time? Do more with the content you already have with help from this 2019 article.
How many email newsletters, blog alerts, RSS feeds, and other content streams do you subscribe to? How many do you read every day? One? Two? None?
Chances are you don’t read all five blog posts CMI publishes every week. Our analytics show that most of our subscribers don’t. We’re not mad – we get it.
We’ve got this. That’s the prevailing sentiment among content marketers at technology companies according to our latest research.
Approximately three out of four (76%) report that their organization is much or somewhat more successful with content marketing compared with one year ago. That’s seven percentage points higher than the overall B2B marketers studied.
We’re just one month into 2020, and you probably know people who have given up on their personal goals or resolutions.
In our work lives, giving up on goals after a few weeks isn’t an option. Since you’re going to be working on them all year, double check that you’re working toward the right goals – goals that matter to business leaders.
Tom Hanks has been everywhere recently talking about his role as beloved TV icon Mr. Rogers in the film A Beautiful Day in the Neighborhood. But as I look over CMI’s 2019 posts, a different Tom Hanks movie (this one from over 20 years ago) comes to mind: You’ve Got Mail.
You know when you hear a line you’ve heard a million times and suddenly you see it in a different light? That moment often comes courtesy of a deep thinker and relayed by a great storyteller.
I get that feeling regularly thanks to CMI Chief Strategy Advisor Robert Rose’s weekly note. If you’re not subscribed to the Weekly Alert, you missed some of these aha moments. To remedy that, I’ve gathered a few of my favorites from the year.
At the end of each year, it’s natural to reflect on the outcome of the past 12 months. What worked but could have been better? What worked so well you want to do more? What didn’t work and you need to permanently delete?
Have a little fun with your annual review this year. Adapt the popular forced-choice game – Kiss, Marry, Kill – and call it “Fix, Marry, Kill.”
The rules of play are simple: List your content projects and choose only one for each of these:
We’ve updated this article with the 2019 results of our survey asking about favorite content tech tools. Many have stayed at the top, while new ones have jumped onto the lists.
Want to be a better content marketer? Don’t overlook the importance of technology.
CMI research shows content tech proficiency is a key differentiator between the most successful and the least successful content marketers.
Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those?
There’s plenty of advice on how to make pretty good content better or reuse your best stuff. Last month, I wrote about how to reuse, republish, repurpose your high-performing content. It’s such a sure-win technique for content marketers, we’ve got many related articles. One of them recently made the rounds on Twitter and prompted a great question.
You have a documented content marketing strategy. You’ve outlined your quarterly plan, aligning your messages and goals with demand gen, sales, and customer success, and other teams. But you still have slots to fill in your editorial calendar.
Most marketers have experienced this moment. You know broadly what you need to produce, but specific ideas seem just out of reach.
When this happens, you have two choices: Wait for inspiration to strike or develop a system to find stellar ideas to fill the calendar.
