Updated May 27, 2021
You have a documented content marketing strategy. You’ve outlined your quarterly plan, aligning your messages and goals with demand gen, sales, customer success, and other teams. But you still have slots to fill in your editorial calendar.
Most marketers have experienced this moment. You generally know what you need to produce, but specific story ideas seem just out of reach.
When this happens, you have two choices: Wait for inspiration to strike or develop a system to find stellar ideas to fill the calendar.
This post is not for those who choose to hold out for a flash of creative inspiration. It’s for anyone ready to do the dirty work of finding hidden content opportunities to shape and polish into something brilliant.Continue Reading