Author: Kim Moutsos

Kim Moutsos is thrilled to join the talented team at the Content Marketing Institute as vice president of editorial. After working in content marketing for enterprises and startups for more than 20 years, she’s looking forward to exchanging ideas and lessons learned with other content marketing practitioners. You can follow her on Twitter at @KMoutsos or connect on LinkedIn.

By kmoutsos published August 16, 2018

3 Ways You Sabotage Your Content Tech Search

3-ways-sabotage-content-tech-search

Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it.

Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. And another 35% say they’re not using the technology they do have to its potential.

Only a sliver (14%) say they have the right technology and are using it to manage content across the organization.

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By kmoutsos published July 12, 2018

3 Purpose-Marketing Lessons From Innovative Brands

purpose-driven-marketing

Quick: Think of some purpose-driven brands. I’ll wait.

I’ll bet a bunch of you thought of Patagonia.

The outdoor clothing and gear seller started by rock climber and adventurer Yvon Chouinard in 1973 weaves environmental activism into the very fabric – and even the bylaws – of the company.

You probably read about Patagonia’s “Don’t Buy This Jacket” ad that ran in The New York Times on Black Friday 2011. It asked people to focus on buying less – on the biggest shopping day of the year.
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By kmoutsos published May 25, 2018

Actor Brings Community Model to Content Creation

actor-brings-community-model-content-creationDon’t be fooled by his moniker on HITRECORD, the collaborative production company he founded with his brother in 2004. Actor, director, writer, and producer Joseph Gordon-Levitt is anything but a regular Joe.

His acting career already spans three decades and includes a long list of popular and acclaimed TV shows and movies: 3rd Rock from the Sun, The Dark Knight Rises, Lincoln, Looper, Inception, Snowden, 500 Days of Summer …

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By kmoutsos published April 26, 2018

How 3 Content Brands Tackle Their Toughest Internal Challenges

brands-toughest-internal-challenges

What keeps you up at night about your content marketing program? I’ll bet one of your top concerns is how to prove its value to the company.

There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Well, guess what? Your peers – even at brands lauded for their content approach – struggle with the same issues.

At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Their advice during the keynote panel Let’s Get Real: What Does It Take to Run an Enterprise Publication may help you take on your tough challenges – and maybe even get some sleep.

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By kmoutsos published March 30, 2018

How to Use Non-Obvious Thinking to Create Better Content

non-obvious-thinking-better-content

“We’re in the middle of a believability crisis.”

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing.

After all, to attract and retain an audience, we need people to believe the content we’re creating.

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By kmoutsos published March 2, 2018

Content Definition: What Are We Even Talking About?

content-definintion

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way?

Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). A Wikipedia entry offers two slightly different definitions in its first two sentences.

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By kmoutsos published January 26, 2018

Content Calendar: Go Beyond the Basics

build-content-calendarIs there anything left to say about how to put together a content calendar?

Between Content Marketing Institute writers and guest contributors, we’ve covered basic content calendar tips (including templates and examples) thoroughly over the years.

But as your organization’s content marketing maturity increases, you may outgrow your existing approach.

How will you know?

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By kmoutsos published December 29, 2017

6 Content Marketing Ideas to Steal From the Awards Finalists of 2017

stolen-content-marketing-ideasYou’ve almost certainly heard this quote: “Good artists copy. Great artists steal.” But do you know who said it?

Turns out, a lot of people. Steve Jobs attributed it to Pablo Picasso. A quick Google search shows variations attributed to many thinkers of varying levels of fame, including:

  • Igor Stravinsky – “A good composer does not imitate; he steals.”
  • William Faulkner – “Immature artists copy, great artists steal.”
  • T.S. Eliot – “The immature poet imitates and the mature poet plagiarizes.”

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By kmoutsos published December 26, 2017

Unsolicited Advice: How to Avoid 4 Content Marketing Blunders

unsolicited-advice-blunders

Have you hit that moment in the holiday season yet?

You know, when the fairy dust has settled to the floor next to bits of dried pine needles, crumbs of joyously consumed (now vaguely regretted) treats, and the hair of the dog that may or may not have bitten you (but almost certainly needs a walk).

I tend to get that bah-humbug feeling a couple of days before the new year brightens things again. If there’s one thing that never fails to cheer me, though, it’s unsolicited advice.

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By kmoutsos published December 1, 2017

Publishing Frequency: Why (and How) We’re Changing Things Up

cmi-publishing-frequency

How often do you read the weekend posts on Content Marketing Institute the day they’re published? We can tell from traffic the answer is “sometimes” for many of you.

Before I joined the CMI editorial team in September, the same was true for me. The daily alert went to my work inbox, which I monitored on the weekend only for urgent communications. Most of the time, as valuable as the CMI articles are, they didn’t qualify as urgent.

Instead, like many of you, I reviewed them when my attention shifted back to work.

So, it should come as good news that starting this month we’ll help free up your inbox on the weekends.

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