Author: Kim Moutsos

Kim Moutsos is thrilled to join the talented team at the Content Marketing Institute as vice president of editorial. After working in content marketing for enterprises and startups for more than 20 years, she’s looking forward to exchanging ideas and lessons learned with other content marketing practitioners. You can follow her on Twitter at @KMoutsos or connect on LinkedIn.

By kmoutsos published January 16, 2019

Grand Theft Content: Steal These 6 Ideas From Award Finalists

So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all.

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. When it came time to offer up our latest batch of ideas to steal, I found it hard to pick just one from each. But I made myself do it.

I looked for ones that can be applied in all kinds of organizations – B2B, B2C, big, small, and everything in between. Now I hope you steal at least one of these ideas – and then make it grand for your brand.

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By kmoutsos published December 28, 2018

4 Content Marketing Gems to Inspire You and Your Strategy

Every week, I have the privilege of editing a column from CMI Chief Strategy Advisor Robert Rose. Each one contains a gem of wisdom – sometimes more than one. Giving each a final polish is one of my favorite tasks.

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content, the job of content marketing, and what success really feels like.

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By kmoutsos published December 20, 2018

4 Marketing Mistakes and (Unsolicited) Advice on How to Fix Them

Some of the best gifts are those you don’t realize you need, but once opened, you immediately see how useful they can be.

Unsolicited advice doesn’t always fall into that welcome-gift category. But Andrew Davis’ Unsolicited Advice column in Chief Content Officer typically does. He gives an unsuspecting company the benefit of his keen insight into how marketers veer off course and suggests how to get back on track.

Andrew delivers his helpful perspective with a dose of humor and generous offers to help. We share it now in the hope the lessons bring you good cheer.
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By kmoutsos published December 13, 2018

2 Things to Know About Visual Content Strategy in 2019

It’s time for content marketers and content strategists to take back control of their visual content strategy.

That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. It’s a topic close to his heart. By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry. By night, he’s an avowed comics geek who consults for Marvel Comics and teaches and writes about visual content strategy.

But don’t worry. He’s not suggesting you upset your relationship with your creative services or visual design teams. He’s suggesting you wrest control of your visuals from Microsoft, Google, Facebook, Twitter, and LinkedIn.

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By kmoutsos published November 20, 2018

Want More Creative Content Ideas? Break These 6 ‘Rules’

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them.”

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By kmoutsos published November 1, 2018

100+ Tools Content Marketers Really Love

Want to be a better content marketer? Don’t overlook the importance of technology.

Need convincing? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

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By kmoutsos published October 12, 2018

3 Content Marketing Strategy Reminders That Lurk in a Surprising Place

Did you catch Joe Pulizzi’s talk at Content Marketing World 2018? In it, he revealed the secrets of life and marketing (sorry if you missed it).

I won’t give everything away here, but I will let you in on one of the (no longer secret) secrets: Cut everything from your day that doesn’t get you to your goal.

“To be successful, we need to remove what’s in our way of doing the great things,” Joe says. “We have to clear away all the distractions.”

It’s great advice. And, as Joe notes, it serves people like Bill Gates and Warren Buffett well.

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By kmoutsos published August 16, 2018

3 Ways You Sabotage Your Content Tech Search

3-ways-sabotage-content-tech-search

Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it.

Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. And another 35% say they’re not using the technology they do have to its potential.

Only a sliver (14%) say they have the right technology and are using it to manage content across the organization.

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By kmoutsos published July 12, 2018

3 Purpose-Marketing Lessons From Innovative Brands

purpose-driven-marketing

Quick: Think of some purpose-driven brands. I’ll wait.

I’ll bet a bunch of you thought of Patagonia.

The outdoor clothing and gear seller started by rock climber and adventurer Yvon Chouinard in 1973 weaves environmental activism into the very fabric – and even the bylaws – of the company.

You probably read about Patagonia’s “Don’t Buy This Jacket” ad that ran in The New York Times on Black Friday 2011. It asked people to focus on buying less – on the biggest shopping day of the year.
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By kmoutsos published May 25, 2018

Actor Brings Community Model to Content Creation

actor-brings-community-model-content-creationDon’t be fooled by his moniker on HITRECORD, the collaborative production company he founded with his brother in 2004. Actor, director, writer, and producer Joseph Gordon-Levitt is anything but a regular Joe.

His acting career already spans three decades and includes a long list of popular and acclaimed TV shows and movies: 3rd Rock from the Sun, The Dark Knight Rises, Lincoln, Looper, Inception, Snowden, 500 Days of Summer …

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