Has there ever been a year in which marketers felt so compelled to respond to headlines – and so conflicted about whether and how to speak up? 2020 may have been extra intense, but the pressure on brands to take a stand won’t disappear in 2021.
Self-described “professional troublemaker” Luvvie Ajayi Jones offered useful advice for navigating these impulses in her keynote presentation, Speaking Truth to Power, at Content Marketing World 2020.Continue Reading