Author: Kevin George

Kevin George is the head of marketing at EmailMonks, one of the fastest-growing email design & coding companies. EmailMonks specializes in crafting email newsletter design templates, PSD to HTML email conversion, and free responsive email templates. Kevin loves gadgets, bikes, jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on the EmailMonks blog. Follow him on Twitter @imkevin_monk.

By kevingeorge published October 28, 2019

Why You Need to Get a Life(cycle) Email Marketing Program

As cliché as it sounds, lifecycle emails done well can build a long-lasting relationship with the recipients. They are a crucial driver for conversion and business growth.

Look at the statistics:

Continue Reading

By kevingeorge published January 11, 2019

How to Deal With the Blasphemy of Email Unsubscribes

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer.

While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2% is within the norm). An unsubscribe rate above 0.5% indicates you need to work on the issue.Continue Reading

DISCOVER MORE FROM INFORMA TECH

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL