Author: Kevin George

Kevin is the Head of Marketing at Email Uplers, one of the largest Email Templates production company which specializes in converting PSD to email templates. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage and share insights with fellow marketers. Feel free to connect with him on Twitter @imkevin_monk.

By kevingeorge published October 28, 2019

Why You Need to Get a Life(cycle) Email Marketing Program

As cliché as it sounds, lifecycle emails done well can build a long-lasting relationship with the recipients. They are a crucial driver for conversion and business growth.

Look at the statistics:

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By kevingeorge published January 11, 2019

How to Deal With the Blasphemy of Email Unsubscribes

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer.

While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2% is within the norm). An unsubscribe rate above 0.5% indicates you need to work on the issue.Continue Reading

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