Author: Kevin George

Kevin is the Head of Marketing at Email Uplers, one of the largest Email Templates production company which specializes in converting PSD to email templates. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage and share insights with fellow marketers. Feel free to connect with him on Twitter @imkevin_monk.

By kevingeorge published June 10, 2021

Is Google AMP Worth It for Your Email Marketing?

Six years ago, Google introduced the accelerated mobile pages (AMP) primarily to improve the loading speed of mobile websites and enhance the subscriber’s experience.

The initial success of AMP led to an update that makes fast-loading and interactive emails that emulate mailable microsites possible.Continue Reading

By kevingeorge published March 30, 2021

10 Things to Think About When Using Email Marketing

E-newsletters and email as a content conduit remain popular for marketers.

Frequent distribution channel

E-newsletters rank as the No. 2 content type for B2B (87%) and B2C (76%), according to CMI 2021 research. (That’s a one-position jump for B2C marketers and the same as B2B marketers in 2020.)

The same research reveals 87% of B2B and 76% of B2C marketers use email as an organic contribution vehicle.Continue Reading

By kevingeorge published October 28, 2019

Why You Need to Get a Life(cycle) Email Marketing Program

As cliché as it sounds, lifecycle emails done well can build a long-lasting relationship with the recipients. They are a crucial driver for conversion and business growth.

Look at the statistics:

Continue Reading

By kevingeorge published January 11, 2019

How to Deal With the Blasphemy of Email Unsubscribes

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer.

While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2% is within the norm). An unsubscribe rate above 0.5% indicates you need to work on the issue.Continue Reading