Author: Kathy Baughman

Kathy Baughman is the founder and president of content strategy firm, ComBlu. Follow her on Twitter @ComBlu.

By kathy-baughman published January 5, 2017

5 Things to Consider Before Investing in Content Technology


CMOs want to automate as much of content operation as possible and believe achieving scale is a matter of deploying the right platform and tools. The result? Platform proliferation.

According to Chief Martec founder Scott Brinker, the number of marketing technology solutions has doubled since 2015 and will soon surpass 4,000.Continue Reading