Author: Kathryn Aragon

Kathryn Aragon is a content strategist and consultant on mission to help content marketers get measurable results from their content. Learn more at Follow her on Twitter.

By kathryn-aragon published March 14, 2016

9 Website Optimization Mistakes Even Smart Agencies Make


(Editor’s note: When we find something of such significant value to our audience from another source, we want to share it. This article appeared in Chief Content Officer magazine, which excerpted it from Brian Massey’s great blog, Conversion Sciences.)

Marketers have always relied on testing. But let’s be honest; it’s probably only in the last few years that they’ve begun discussing conversion rates rather than golf scores over beers.Continue Reading