Author: Katherine Kotaw

Katherine Kotaw is CEO of KOTAW Content Marketing, an international marketing agency headquartered in Los Angeles. A New York Times-acclaimed writer, Katherine and her KOTAW team currently help Fortune 500 and smaller brands tell -- and sell -- their stories in both digital and traditional media. Katherine teaches a course, Living the Fairy Tale: How to Think Like a Storyteller for the Content Marketing Institute Online Training and Certification program. Follow her on Twitter.

By katherine-kotaw published December 27, 2013

Personal Brand Marketing Tips from 3 Influential Women

[Editor’s note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content marketing blog posts we’ve seen from the CMI Online Training and Certification program’s roster of expert instructors. Today’s post originally appeared on the All Business Experts blog (and was republished on the Kotaw Content Marketing blog on November 18, 2013.]


marilyn monroe brandBefore social media turned practically everyone into a public figure, few CEOs included the word persona in their everyday vocabularies, much less hired publicists and marketing strategists to help them craft a personal brand.

But now that business owners are among the 72 percent of online adults who use social media, they are branding themselves with every tweet they post, every YouTube video they produce.

If you want to turn your personal brand marketing into a powerful part of your digital marketing strategy, spend some time studying the habits of your industry leaders. And take some lessons from three women: Marilyn Monroe, Madonna, and your mom.Continue Reading