How do you make effective, engaging content that gets people to take action? Take some lessons from Carlos Abler, leader of content marketing strategy for 3M Global eTransformation. At the Intelligent Content Conference, Carlos demonstrated how personalized content can not only change behavior but also transform lives.
In his presentation about a University of Michigan case study, he described how a six-week program of personalized online content reduced smoking and increased healthy behaviors for the young adults who were enrolled in the study.Continue Reading
