Author: Kara Burney

Kara Burney is the director of content at TrackMaven, the integrated marketing analytics platform used by hundreds of the world’s best brands. Before focusing on marketing for B2B SaaS companies, Kara worked in creative development at major film production companies and literary agencies. You can follow her on Twitter at @wkndatburneys and get your complete copy of her Fortune 500 Instagram Report at

By kara-burney published August 17, 2016

How to Outperform Fortune 500 Brands on Instagram [Research]


In 2013, only 24.6% of Fortune 500 companies were active on Instagram. Fast-forward three years, and the adoption of Instagram among America’s biggest brands has doubled to 50%, with 250 brands represented on the social media platform.

How are America’s biggest brands putting Instagram to use? I analyzed a year of Instagram content from Fortune 500 companies to find out. Here are four trends and takeaways that can help your own Instagram content stand out.Continue Reading