Author: Justin Champion

Justin Champion is the author of Inbound Content, Content Professor for HubSpot Academy, and one half of Wild We Wander. Justin created HubSpot Academy's Content Marketing Course, which has awarded over 25,000 certifications to professionals across the globe since November 2016. He brings his decade of experience to his current role where he's dedicated to educating and inspiring the world how to become better storytellers. You can find him on Twitter @JustinRChampion or on LinkedIn.

By justinchampion published April 24, 2018

How to Create Pillar Content Google Will Love


You’re at the bottom of the mountain you’ve been told to climb to the top. You look up at the summit and it seems so far away. You’re not sure how you’re going to get there. A clearly defined path isn’t visible to guide you in the right direction. The whole situation is a bit scary and overwhelming.

But others before you have climbed this mountain. They’ve made it to the summit. And if they can to do it, then you can too.

The top of the mountain – literal or metaphorical – is reached when you focus on each step, not how steep it is. You reverse engineer the climb.

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