Author: Justin Levy

Justin Levy has spent 12+ years in social media, influencer marketing, and content marketing. His current role is the director of social and influencer marketing at Demandbase. Previous experience include roles at ServiceNow and Citrix as well as consulting with brands such as PepsiCo, Molson Coors, AMD, and more. Justin is the author of Facebook Marketing and has been interviewed by media sources including FOX Business, Associated Press, Inc. Magazine, and the Boston Globe. Follow him on Twitter @justinlevy.

By justin-levy published October 11, 2022

LinkedIn Users Bring Crying and More Personal Content, Should You?

Even if you’re not active on LinkedIn, you probably saw the story of a CEO who published a post crying as he talked about laying off two employees.

This story traveled fast – The Washington Post even wrote about it – and sparked fierce opinions in favor and against the post’s content. But the CEO’s choice to publish his turmoil on LinkedIn raises a bigger question: How do audiences use LinkedIn today? Is there any content too personal for a professional platform? What happens when people perceive others have misused the platform?Continue Reading