Author: Julia McCoy

Julia McCoy is an entrepreneur, author, and leading strategist around creating exceptional brand-building content. At 19, she built Express Writers with a total startup investment of $75, and in the next decade grew it to $5M in sales through 100% organic, SEO content marketing before exiting. Today, she runs The Content Hacker, where she teaches entrepreneurs how to build a sustainable, content-first industry presence. Learn more about her methodology in The Content Transformation© System. Follow her on Twitter @JuliaEMcCoy.

By julia-mccoy published August 16, 2015

The Best 9 Analytics to Help with Content Audits

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Using analytics to come up with a directed strategy for developing content has become second nature. Did you know that you also can use analytics for your content auditing? Let’s take an inside look at content audits and how analytics figure into them.

Content auditing involves a detailed analysis of a website’s content to weed out poorly performing pages, identify outdated pages or wrong information, and learn which pages have poor SEO built into them. The aim is to fix these problems to streamline the operation of the site and to keep visitors (both new and returning) happy. Content auditing also allows you to revamp existing content to increase its search ranking or to develop content similar to previously successful pages. It’s one of the best ways to maintain the ongoing quality of your content.Continue Reading

By julia-mccoy published May 24, 2015

10 No-Cost Tools to Help You Conquer Writer’s Block

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Writer’s block happens to everybody. Whether you’re filtering content ideas or just sitting down to type, writer’s block can get in the way. A few minutes ago, you were reviewing ideas and getting ready to create premium content for your readers, and now you simply don’t know what to write.

How can you overcome this crisis of writing? Spend hours reading (one of my favorite things to do, but I can get lost for too long), conduct research, provoke conversations with friends to get your mojo back, eat, or exercise.Continue Reading

By julia-mccoy published March 27, 2015

9 Free Analytic Tools to Measure Your Content Effectiveness

analytic-tools-measure-content-coverAnalyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which ones help inform your content marketing goals, using them regularly, and adjusting your content so your results are aligned even better with your objectives will boost the effectiveness of your content marketing efforts.

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