Author: Julia McCoy

Julia McCoy is a top 30 content marketer and has been named a Forbes industry thought leader. After dropping out of college at 19, she grew her content agency, Express Writers, to $4.3M in revenue completely through content marketing. Julia is the author of two bestselling books on content marketing and copywriting, certifies content strategists in her training course, The Content Strategy & Marketing Course, and,most recently, teaches growth-focused content marketing at The Content Hacker. Julia lives in Austin, Texas, with her daughter and husband. Follow her on Twitter @JuliaEMcCoy.

By julia-mccoy published March 27, 2017

Google’s Featured Snippets: How to Get Your Content to Appear


 In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets.

The bits of text at the top of many informational searches in Google, featured snippets can drive a ton of attention toward your site and can be an invaluable weapon for marketers.Continue Reading

By julia-mccoy published March 20, 2017

Why Does User Intent Matter So Much to Your SEO?


Once upon a time, search engines were robotic, mechanical, and mathematical.

However, Google’s algorithm standards have since become much more focused on what those searching for information really want.

As such, user intent is the key to creating the content that enhances the relevance of your pages and improves your SEO. Continue Reading

By julia-mccoy published January 8, 2017

15+ Worthless Words to Cut to Improve Your Readers’ Experience


Editor’s note: We’ve updated this article with a new version that has additional useless words that you should avoid.

Let’s be honest: Nobody likes flab, especially when it comes to content.

Few things are worse than coming across a chunk of copy stuffed with icky, flabby, worthless words that don’t need to be there. They’re distracting and alienating, and it drives your readers away. Continue Reading

By julia-mccoy published August 29, 2016

Why is Content Marketing Today’s Marketing? 10 Stats That Prove It


Editor’s note: A new version of this post is now available because proving the value of content marketing continues to be necessary.

You’ve probably heard that content marketing is the wave of the future.

But do you know why?

While it’s true that content marketing is massively effective for nearly every company and industry on the globe, many marketers don’t understand why.Continue Reading

By julia-mccoy published April 18, 2016

A Nutshell Guide to Proper Keyword Research


Keywords aren’t the end-all, be-all strategy (so to speak) in creating online content. If there’s one thing I’ve learned writing a myriad of content all over the web, it’s that you should think about your reader first and foremost. Otherwise, you won’t be creating the content necessary to stand out to your audience.

If you use keywords correctly, though, you use the voice of your customers and target audience. And keyword research allows you to target your message and stand out in your industry.Continue Reading

By julia-mccoy published January 10, 2016

Grow Your Pinterest Following: 5 Simple Steps for Brands 


Pinterest is the fastest-growing social media platform in terms of user numbers. Compared to Facebook’s 6% member growth, Pinterest experienced a huge 57% jump in members in 2014 and many sources project that the site will hit 50 million active users by the end of this year.

However, according to our annual research, B2C marketers are more likely than B2B and nonprofit marketers to use Pinterest, but the majority of users in all groups don’t consider the platform to be effective.Continue Reading

By julia-mccoy published August 16, 2015

The Best 9 Analytics to Help with Content Audits


Using analytics to come up with a directed strategy for developing content has become second nature. Did you know that you also can use analytics for your content auditing? Let’s take an inside look at content audits and how analytics figure into them.

Content auditing involves a detailed analysis of a website’s content to weed out poorly performing pages, identify outdated pages or wrong information, and learn which pages have poor SEO built into them. The aim is to fix these problems to streamline the operation of the site and to keep visitors (both new and returning) happy. Content auditing also allows you to revamp existing content to increase its search ranking or to develop content similar to previously successful pages. It’s one of the best ways to maintain the ongoing quality of your content.Continue Reading

By julia-mccoy published May 24, 2015

10 No-Cost Tools to Help You Conquer Writer’s Block


Writer’s block happens to everybody. Whether you’re filtering content ideas or just sitting down to type, writer’s block can get in the way. A few minutes ago, you were reviewing ideas and getting ready to create premium content for your readers, and now you simply don’t know what to write.

How can you overcome this crisis of writing? Spend hours reading (one of my favorite things to do, but I can get lost for too long), conduct research, provoke conversations with friends to get your mojo back, eat, or exercise.Continue Reading

By julia-mccoy published March 27, 2015

9 Free Analytic Tools to Measure Your Content Effectiveness

analytic-tools-measure-content-coverAnalyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which ones help inform your content marketing goals, using them regularly, and adjusting your content so your results are aligned even better with your objectives will boost the effectiveness of your content marketing efforts.

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