Author: Julia McCoy

Julia McCoy is a top 30 content marketer and has been named an industry thought leader by several publications. She enjoys making the gray areas of content marketing clear with practical training, teaching, and systems. Her career in content marketing was completely self-taught. In 2011, she dropped out of college to follow her passion in writing, and since then grew her content agency, Express Writers, to thousands of worldwide clients from scratch. Julia is the author of two bestselling books on content marketing and copywriting, and is the host of The Write Podcast. Julia writes as a columnist on leading publications and certifies content strategists in her training course, The Content Strategy & Marketing Course. Julia lives in Austin, Texas with her daughter, husband, and one fur baby. Follow her on Twitter @JuliaEMcCoy.

By julia-mccoy published October 16, 2018

How to Make Your Content Powerful in Eyes of Searchers (and Google)

The value of building SEO content is second to none.

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO.

Instead, I’m talking about honing powerful content that speaks to readers irresistibly. It’s optimized, sure, but it’s also constructed to be the ultimate read. This kind of content is the equivalent of a best-selling novel – people invest in it and gobble it up.

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By julia-mccoy published August 20, 2018

Get Your Readers to Stay Longer With These 4 Formats

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Getting people to click to read your content is hard, whether you’re trying to entice them in an email or tempt them in the search engine results.

But once you finally get them on your page, you must work even harder to keep them there.

Lots of technical ways can keep them from bouncing (faster load times, minimum pop-ups, clear site navigation, etc.).

But what about non-technical ways?

Which content formats are inherently readable, interesting, and absorbing? Which ones make your readers subconsciously stay focused, moving down your page?

Take these four formats for a spin.

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By julia-mccoy published June 7, 2018

How to Explain Content Marketing ROI to Win (or Keep) Buy-In

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Do you feel like you’re constantly explaining content marketing?

Whether you’re seeking initial buy-in or justifying an existing program to a new executive, you’re often asked to prove that content marketing is a worthy investment.

Explaining the nitty-gritty inner workings and ROI of content marketing to bosses or clients is difficult. But it’s necessary. If you can’t get support behind your content efforts, how can you be successful?

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By julia-mccoy published May 1, 2018

The Secrets of High-Performing Online Content

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Good content is one thing, but great online content is another.

How do you define great content? Yes, it should be well-written, addictively readable, and hit home for its intended audience.

But it should also convert like crazy. After all, that’s the point of content creation for us, the marketers.

The good news is that content that is high-performing for us is useful for them, our readers. To reach this win-win, let’s look at what you can do to take your content from good to great, from “just OK” to high-powered, high-performing, and massively successful.

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By julia-mccoy published December 13, 2017

How to Robot-Proof Your Job as a Content Creator

robot-proof-content-creationArtificial intelligence is all around us. As I shared in Content Creation Robots Are Here, billions of AI-created pieces of content are published yearly.

What does this mean for humans who create content? Are you in danger of losing a job?

Not quite. Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever.

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By julia-mccoy published November 12, 2017

Content Creation Robots Are Here [Examples]

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How much will the evolving landscape of AI impact content creation?

I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major platforms. And, they are creating well-written, data-backed articles, he said.

I was surprised. I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I took a data-driven look at the reality.

How much has AI been implemented behind the scenes for content creation? And what does this technology cost?

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. Now, let’s meet the writing AIs behind three leading publications.

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By julia-mccoy published October 22, 2017

9 Stats That Will Make You Want to Invest in Content Marketing

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Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. 

Content marketing has been moving at the speed of light in recent years.

Why?

Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Instead, they’re attracted to authenticity, transparency, and friendliness in a brand.

The advent of the internet and social media has a lot to do with this. These channels help consumers pick and choose exactly which brands they interact with. If people don’t want to see your ads, they’ll click away – it’s as simple as that.

Consumers are fed up w/ in-your-face advertising & sales tactics that feel slimy. @JuliaEMcCoy Click To Tweet

As such, marketers have discovered that they need to approach the consumer differently. We can’t serve up the same old ads anymore and expect results similar to 30 or 40 years ago. Instead, we must add value to consumers’ lives to make them want to give us the time of day.

Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response.

This approach – oh boy, does it work.

For some excellent proof, let these nine statistics do the rest of the talking. They really do speak for themselves. Prepare to persuade.

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By julia-mccoy published October 2, 2017

4 Strategies to Earn Natural, High-Quality Links for Your Content

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The process of “building links” has long been touted as the key to ranking in search engines. After all, studies about the relationship between external links and rankings have shown it’s nearly impossible to rank without them.

In fact, a Moz study of over 15,000 keywords found that 99.2% of all websites at the top of the rankings had at least one external link.

But, while obtaining links is still crucial to SEO, the way in which those links are obtained has shifted.

Link-building tactics through spammy emails, article submissions, and trading links are strategies of the past. Today, if you want to generate links, you’ve got to put in the work to earn them.

If you want to generate backlinks, you have to earn them, says @JuliaEMcCoy. #SEO Click To Tweet

How? Let’s dive in and find out.

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By julia-mccoy published March 27, 2017

Google’s Featured Snippets: How to Get Your Content to Appear

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 In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets.

The bits of text at the top of many informational searches in Google, featured snippets can drive a ton of attention toward your site and can be an invaluable weapon for marketers.Continue Reading

By julia-mccoy published March 20, 2017

Why Does User Intent Matter So Much to Your SEO?

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Once upon a time, search engines were robotic, mechanical, and mathematical.

However, Google’s algorithm standards have since become much more focused on what those searching for information really want.

As such, user intent is the key to creating the content that enhances the relevance of your pages and improves your SEO. Continue Reading