Author: Jug Babic

Jug works at VivifyScrum as a marketer, part of a Scrum marketing team that handles content marketing and more. He has spent the better part of the decade in content marketing - as a freelancer, at an agency and in-house. Follow him on Twitter @BabicJug.

By jugbabic published January 10, 2019

How to Use Scrum for Content Marketing

Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. Scrum is one concept that’s often part of these conversations. But bundling it with Agile causes all kinds of confusion.

This article focuses on how a Scrum-based approach to content marketing could work, as told through the experience of a hypothetical content marketing team.

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