Author: Jonathon Colman

Jonathon Colman has helped people and organizations build, find, and use the best stuff on the Web for over 15 years. As a content strategist at Facebook, Jonathon focuses on developing empathy and building trust to improve content products and services. Previously, Jonathon was the principal experience architect at REI and also served as their first SEO, creating their content marketing program. He also helped lead The Nature Conservancy to their first Webby Awards. Jonathon also served as a Peace Corps Volunteer, performed improv comedy, and has had a long-standing love affair with the Oxford Comma. Follow Jonathon on Twitter @jcolman.

By jonathoncolman published September 28, 2014

Why Content Strategists Shouldn’t Lose Sight of Actual People

smiling guy in hat, glasses-cco logoEditor’s Note: At the Content Marketing Institute, we’ve been spending a lot of time lately talking about content strategy — and what we’ve learned is that marketers on the whole have a hard time understanding the discipline, never mind integrating a content strategy approach into their current activities. For that reason, in the February 2015 issue of CCO magazine we’ll be cracking open content strategy and asking experts in the field to describe how it works on the ground.

In the meantime… One of our favorite experts on the subject is Jonathon Colman. Jonathon is not only a content strategist at Facebook, he’s also a blogger and author of the now-infamous Epic List of Content Strategy Resources — for those who want to take a deep dive into the subject.

Rather than ask questions of Jonathon from a pure marketing perspective, we wanted his fellow content strategists to get his thoughts on current issues. Our crack team of content strategists includes Laura Creekmore, Natalya Minkovsky, and Carrie Hane Dennison. Continue Reading