Setting goals is the first step in establishing a valuable content marketing strategy, but how do you know when those goals have been achieved? It’s impossible to know how close – or far – you are if you don’t know how to measure the journey.
Developing an understanding of your key metrics is critical to keeping track of what your content is doing in the world. Establishing standards for assessing your content’s success is the only way to understand the value content brings to your business. Yet, CMI’s 2019 B2B Content Marketing Research shows that only a quarter of marketers say they are proficient in using their selected metrics.
We live in a world where image is everything. It’s common for people to base their decisions — on anything from candy bars to new cars — on appearance alone. That being said, there are good ways (and not-so-good ways) to make your personal brand stand out. Here are some guidelines for creating content that shines a positive light on your image, without coming off as overly self-serving. Content marketing is extremely influential for your brand, and if you come across as an egomaniac, you will be taking two steps back, rather than taking your brand to a new level.
