Joe Pulizzi said it best when he wrote, “a book is perhaps the ultimate piece of content marketing that can position you or your company as a leading expert in your industry.”
Writing and publishing a book can provide substantial value to your company. By authoring and publishing a book, your company can engage your audience on another level, generate opportunity in the form of new business and press, and cement itself as an industry leader.
Just publishing a book, though, doesn’t guarantee that you achieve any of these results. It doesn’t even guarantee that your book will be read by the audience you want to read it. For your company to achieve these kinds of results – the kind of results that should sound familiar to any fellow content marketer – your book needs to be guided by a strategy. Ideally, that strategy is the same one you use to direct your other content initiatives.
We live in a world where image is everything. It’s common for people to base their decisions — on anything from candy bars to new cars — on appearance alone. That being said, there are good ways (and not-so-good ways) to make your personal brand stand out. Here are some guidelines for creating content that shines a positive light on your image, without coming off as overly self-serving. Content marketing is extremely influential for your brand, and if you come across as an egomaniac, you will be taking two steps back, rather than taking your brand to a new level.
