Setting goals is the first step in establishing a valuable content marketing strategy, but how do you know when those goals have been achieved? It’s impossible to know how close – or far – you are if you don’t know how to measure the journey.
Developing an understanding of your key metrics is critical to keeping track of what your content is doing in the world. Establishing standards for assessing your content’s success is the only way to understand the value content brings to your business. Yet, CMI’s 2019 B2B Content Marketing Research shows that only a quarter of marketers say they are proficient in using their selected metrics.