Author: John Fox

John Fox believes B2B marketing is the sales team’s secret weapon. He and his team provide practical tools and advice for C-level decision-makers at

By john-fox published July 23, 2012

SEO Fundamentals that Google Can’t Ignore

websites ignoring seo fundamentals, CMIA prospective customer types your keywords into Google, but none of the search results are yours. Actually, you’re on Page 11. 

You’ve gone through your checklist:

  • Relevant content
  • Easy-to-read format
  • Call-to-action
  • Keywords
  • Headline
  • Eye-catching supporting photo or graphic
  • Testimonials
  • Links to reference sites 

Everything looks okay. But you’re not getting the traffic you expected. Now what?Continue Reading