PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I discuss how P&G is rewriting the rules for agencies and media placement. We also examine why a slew of publishers are recreating the media business model, and debate whether Snapchat’s performance decline is an indication that a Myspace-level fail may be in its future. Our rants and raves cover the value of sensibility and a likely strategy for acquiring Twitter; then a listener gets charged up about an example of the week from General Electric.Continue Reading

Editor’s note: Most marketers are searching for the answers on how to make their content marketing more successful. This update of a previously published post shares one answer.

In 2016, I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. There was a plumber and also a representative from an HVAC company present. Pest management? Check. A few small manufacturing companies, a nonprofit, and a jewelry store rounded it out. In other words, it was a diverse group of companies.Continue Reading

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I explore the Upworthy/Good merger and what it might signal for other agency/publisher M&A deals. We also discuss potential revenue models Medium might pursue, and talk about why it seems like digital advertising is shrinking for all publishers… except for Google and Facebook. Our rants and raves include CMO.com and Digital Sense; then we wrap up with some home-brewed enthusiasm for our example of the week. Continue Reading

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I discuss the ongoing battle among publishers, agencies, and brands to dominate the content space and gain audience mindshare. In other news, while The New York Times releases its annual health report, we define the true role of the journalist. We share rants and raves on commitment and climate change; then we close out the episode with a missed content marketing opportunity in our example of the week.Continue Reading

One of the most influential authors of my personal and career journey is Napoleon Hill.

Napoleon Hill’s classic Think and Grow Rich was first published in 1937. Now, in its 80th anniversary year, Mr. Hill’s lessons are still extremely relevant and valuable.

I had the opportunity to dust off my copy of Think and Grow Rich (from 1960, with dog-eared and coffee-stained pages) a few weeks back during the holiday break. In its relation to content marketing, I noticed some clear takeaways that most corporate marketers simply do not embrace. In the book, 15 powerful chapters are helpful to all individuals, but seven chapters were spot-on relevant to content marketing. Here are quotes from the seven chapters with my notes for each one.Continue Reading

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this “hopeful” episode, Robert and I discuss the Facebook Journalism Project, including why it’s great for Facebook and not so great for the media. We also engage in a detailed discussion on native advertising, share our take on its advantages, and explore how Star Magazine was slammed by the Better Business Bureau. Our rants and raves cover Big Red soda and agencies that are buying up media companies; then we wrap up the show with an example of the week from James Vick and Vick’s Floral Guide.Continue Reading

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this broken-pipe episode of This Old Marketing, Robert and I talk about Medium’s latest pivot, while AOL thinks it’s discovered a better way to serve up advertising. In addition, GaryVee leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content. This week’s TOM example: AARP.Continue Reading

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this first official podcast of 2017, Joe and Robert discuss the ad fraud “Methbot” issue and what it means for programmatic advertising. The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was – for either publishers or brands. Rants and raves include the history of video games and Generation Z.  This week’s TOM example: Purina’s Chase the Chuck Wagon.Continue Reading