Thanks to Randall Beard, EVP and General Manager – Nielsen, for sharing this week’s guest post…
Instead of using your own content marketing to surround and reinforce your brand, what if you put someone else’s TV program content around it instead? Branded
Integrations, done right, use TV program content to drive your brand. The problem, though, is that most Branded Integrations come about by happenstance and not by use of proven tools and techniques. Here’s how to successfully use Branded Integrations as part of your Content Marketing portfolio.