PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, we do a deep dive into the Pepsi ad fiasco and what might have been the reason for such a spectacular misstep, followed closely by an exploration of Dennis Publishing and how they’ve unlocked the only content business model that matters. Our rants and raves include advertising blinders and smartphone addiction; then we close the show with an example of the week from Farmer-Stockman Insurance.Continue Reading

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I share some of the highlights from Intelligent Content Conference 2017. In particular, we touch on some important industry trends to keep an eye on, including big businesses (like Netflix and Arrow) that are increasing their investments in original content. Our rants and raves cover Netflix’s huge Hollywood appetite, and what it takes to make the move from content marketer to content strategist. Then we close the show with an example of the week from The Blues Kitchen.Continue Reading

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I discuss why A&E’s publisher-driven model may be perfect for enterprise brands. In other news, both Twitter and Medium have come out with monetization strategies involving paid content; only time will tell if either one will work. Our rants and raves include mixing things up as part of your content strategy and LinkedIn’s advertising model; we close with an example of the week on Red Hat and OpenSource.com.Continue Reading

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I dissect the latest native advertising research to see whether this technique is gaining ground or losing fans. We also explore some optimistic CMO research, and explain why technology and analytics will save the day. Our rants and raves cover simplification and measuring bodies, then we take on March Madness in our example of the week.Continue Reading

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I discuss why publishing agencies are struggling with the creative services business model. We also explore print’s potential for targeting teens and tweens, and give our views on some new video research. Our rants and raves cover a book on America’s “most dangerous huckster” and deconstruct a definition-centric content debate; then we close the show with an example of the week from Abbott Labs.Continue Reading

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I look at the ridiculous valuation of the Snap Inc. IPO — can it be sustained? And will advertisers buy in? We wonder whether media companies truly have a problem with trust, and debate whether their next big opportunity will lie in the hands of brands. Then, we discuss the MarTech industry and why its leaders need to unite to conquer Facebook, Amazon, and Google. We share rants and raves on BuzzFeed’s Tasty brand and McKinsey; then we wrap up with a spicy example of the week on Chili Klaus.Continue Reading

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

This week, Robert and I discuss The New York Times’ business model – and why its future could be very bright. We also explain how the fake news crisis could be creating an amazing opportunity for brands, and prepare for some big media company acquisitions by brands. Rants and raves include a Pixar training course on storytelling; then we close with an example of the week on John Yocum Beaty.Continue Reading

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

This week, Robert and I discuss Apple’s launch into the content creation business. We also explain why we feel publishers are still too focused on their channel strategies, and explore how Spotify’s launch into original podcasts could set it up to be purchased by Amazon in the near future. Our rants and raves include the future of print and the failure of advertising tech; then we close with an example of the week from a company that refused to go extinct.   Continue Reading