PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders whether we can – and should – try to keep up with today’s pace of progress. On the news front, we take aim at Amazon’s new social platform, Spark (thumbs down); Google’s news feed (thumbs up); and Facebook’s decision to add branded sub-groups (jury’s still out). Our rants and raves include building something instead of measuring, and the craze of focusing on technology over strategy; then we close the show with an example of the week on Emily McDowell Cards.Continue Reading

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders how to decide whether to zig or zag. On the news front, we cover the reason why a number of publishers are cutting their own advertising, and how Fender is taking a page from “Killing Marketing” by offering guitar lessons. I cut in early to rant about the bad advice Gary Vee’s latest post offers to marketers, then Robert chimes in to rant and rave about programmatic and Deloitte. We wrap up the show with an example of the week from UBS.Continue Reading

Note: This article is totally inside baseball. It will not help you at all in creating better or more customers, so if you skip it, no worries on my end.

In a long line of past articles, this one popped into my Twitter feed a few weeks back. For almost 10 years now, I’ve seen hundreds like it. But here we are, again, talking about why “content marketing” is a terrible term for the approach of creating valuable and compelling information over time to maintain or change an audience behavior.

Let’s talk about it.

Feel free to go ahead and read and/or skim the article at this time. No really, I’ll wait.
Thanks. I’m glad you made it back.Continue Reading

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders how we can illuminate our paths forward in the face of unpredictable change. On the news front, we actually arrive at a viable solution to Facebook’s fake news problem. If only Mr. Zuckerberg were listening. We also discuss research findings on artificial intelligence and marketing, and why media companies are lousy at audience development. Our rants and raves include agency changes and more AI; then we close with an example of the week from the U.S. Postal Service.Continue Reading

Editor’s note: You may have missed this article when we published it last year. We’re sharing it now because it’s a critical reminder of the key ingredient for any successful content marketing program.

After listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded shortly before his death with the following commentary:

“Which would energize me (or anyone) more as a creative business professional?Continue Reading

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders whether we can teach ourselves to be more curious. On the news front, we discuss the state of digital advertising based on reactions to this year’s Cannes Advertising Awards, and offer our strong opinions on yet another article that throws shade at the term “content marketing.” Our rants and raves include CPA Australia and why content creators are crazy; then we close the show with an artistic example of the week courtesy of Botticelli.Continue Reading

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Kicking off our very special episode, Robert ponders the nature of personal style – and what happens when we start thinking outside of it. Then, Robert and I share details of our own personal working styles – how we write, manage our days, search for content ideas, create PowerPoint presentations, and much more. We also include some predictions for the last part of the year (including a Snapchat explosion at Cannes), then wrap up with an example of the week from Kawasaki.Continue Reading

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders whether saying “I don’t” is a viable alternative to saying “no.” On the news front, we offer an overview of NerdWallet’s content-first approach, which has taken the company from zero to over $500 million in revenue, and outline how The New York Times is killing it in the email game by opening up new marketing opportunities that focus on retention and loyalty. Rants and raves include net neutrality and YouTube’s ad crisis; then we close the show with an example of the week from Mobil.Continue Reading