While driving home from a weekend getaway, my wife and I found ourselves listening to a HowStuffWorks podcast on military snipers. (Do I have a remarkable wife or what?) During the hilarious and informative lesson, the hosts described snipers as a force multiplier – that is, “an individual or small team that, through the use of special tactics, can do the damage of a much larger force.”
This triggered (pun intended) a thought: Content is marketing’s force multiplier.
Just as an individual sniper can take out an enemy’s weapons armory with one shot, a single piece of content also has a multiplying impact on an organization’s global marketing effort. The following list highlights six compounding benefits companies can enjoy from an active content marketing program.
