Editor’s note: Technology is essential to content marketing success. But the complexity around tech selection and its use often leaves businesses struggling to keep pace with innovation. To bring clarity and understanding, we’re embarking on a series of conversations with thought leaders in this space.
Email may be an old dog in digital marketing channels, but it continually delivers new tech-driven tricks to enhance engagement and deliver content and demand-gen campaigns efficiently.
Of course, email marketing’s robust and sophisticated solutions also have led to a lag between marketers’ eagerness to put the tech innovation in play and their effective use of the tools.
I put an email marketing thought leader in the hot seat, asking about what marketers want most from the technology, how they can get it, and trends they should know.
Understanding something and being able to apply that knowledge doesn’t mean it’s easy to explain – especially when people understand the nature of things differently.
Account-based marketing is one of the hottest topics at enterprise organizations these days. And for good reason, as it represents a strategic, efficient way to engage your highest value prospects. 
In April 2019, the U.S. monthly unemployment rate hit 3.6% – the lowest number in over a decade.
(For the record, I promise this is the first, last, and only time I will paraphrase Beatles’ lyrics in a CMI post title. OK, moving on …)
Before online influencer marketing became a major “thing” (and way before it was legitimized as a structured technique or a lucrative career path), it was known as word-of-mouth marketing.
