Updated Feb. 1, 2021
Concerned the impending demise of cookies will make audience behaviors harder to track across social media? Not sure if your business needs to make time for TikTok? Curious if misinformation and declining user trust make social media an unsafe space for your brand? You’re not alone.
Social media can be a tough nut to crack. The rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears without notice.
The one thing to conquer those social media concerns is a channel plan – an advanced directive for how your brand manages its content on these evolving platforms. It also spells out what you should (and shouldn’t) expect to achieve.Continue Reading
At a time when the colder, darker days of winter are urging us to slow down, curl up somewhere warm, and enjoy our well-deserved holiday breaks, the weight of looming tasks when we return makes it even harder to justify taking time to relax and recharge.
Let’s get this out of the way: 2020 has been a nightmare. You’re all stressed. Overworked. Struggling to get everything done – often with few resources and less support.
Though content marketers’ tools are expanding thanks to technology, the aim is the same: Create content experiences your audience won’t forget.
