If getting better at working with video is on your content marketing to-do list for this year, you’re in good company. CMI’s most recent Video and Visual Storytelling Research finds 88% of marketers use videos for content marketing, and 60% anticipate spending more on video this year than they did a year ago. Yet, nearly half indicate they weren’t using video to its full potential (48%).
What’s holding them back? Concerns about budget, lack of in-house technical skills, and limited management support sit at the top of the barriers. Once you clear those operational hurdles, there’s still the matter of how to plan, position, and promote your video stories to achieve optimal marketing performance.Continue Reading
For diversity and inclusion to thrive in content marketing, they need to be top of mind in every conversation – the ones brands have publicly and the ones they have internally.
With the amount of content organizations produce – and the sheer volume of multimedia assets and formats – it’s time to consider a digital asset management system. A DAM can increase production efficiency, enhance cross-team operability, and improve marketing productivity and performance.
On the surface, content marketing seems straightforward: Create great content, publish it on channels popular with your audience, and reap business benefits from their attention and interest.
Content marketing work hasn’t slowed down – and it’s not likely to anytime soon.
Happy Thanksgiving to all who celebrate! Even if this U.S. holiday isn’t really your thing, it’s a great time to think about all we have to be thankful for.
Your videos can’t just sell and tell. They need to resonate on a human level – reflecting your audience’s personal perspectives and real-life experiences, speaking to them as humans, and giving them a sense of belonging and community.
You might not consider customer retention the primary goal in your content marketing strategy. After all, you can’t retain customers if you haven’t acquired them, and no business can reach future revenue targets with nothing but last year’s receipts.
Most of the work we do as marketers is focused on the future – predicting it, transforming our businesses to succeed in it, and helping our customers solve their expected challenges.
