Editor’s note: Often, we go through the day-to-day activities of content marketing and lose sight of the big picture. Since you must never forget the fundamentals, we’re bringing back this guide with reminders and resources to ensure that your content marketing maintains a solid foundation.
No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier.
Editor’s note: Technology is essential to content marketing success. But the complexity around tech selection and its use often leaves businesses struggling to keep pace with innovation. To bring clarity and understanding, we’re embarking on a series of conversations with thought leaders in this space.
Understanding something and being able to apply that knowledge doesn’t mean it’s easy to explain – especially when people understand the nature of things differently.
Account-based marketing is one of the hottest topics at enterprise organizations these days. And for good reason, as it represents a strategic, efficient way to engage your highest value prospects. 
In April 2019, the U.S. monthly unemployment rate hit 3.6% – the lowest number in over a decade.
What’s the difference between content created and published by a brand and content published by a dedicated media organization?
(For the record, I promise this is the first, last, and only time I will paraphrase Beatles’ lyrics in a CMI post title. OK, moving on …)
Before online influencer marketing became a major “thing” (and way before it was legitimized as a structured technique or a lucrative career path), it was known as word-of-mouth marketing.
Editor’s note: Doing more with less is always an applicable mantra for content marketers. That’s why we brought back this post about how to amplify your best content.
