You’ve been invited to attend an important business pitch, but it’s happening in an unfamiliar neighborhood. What’s the first thing you do to ensure that you get to the right place swiftly and reliably?
Unless you have one of those infallible internal compasses, you likely consult some guide – a map, a GPS system, a mass transit schedule, or maybe a friend with a great sense of direction. Because, without the right information, you risk traveling in the wrong direction, becoming paralyzed by indecision, or worst, getting hopelessly lost and losing out on a great opportunity.
In the social media sphere, navigational challenges abound for content marketers – new platforms to explore, new rules of engagement to learn, new creative pathways to pursue, and new roadblocks to avoid.
When I transitioned from a career as a journalist to one as a content marketer, I knew I’d have to refresh and refocus my knowledge base. But it took a minute to grasp how many new skills I would need to master before successfully applying years of editorial experience to the challenges and opportunities digital marketers face.
People learn by creating connections between the familiar and the possible. So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – 
Happy Thanksgiving to all those in the United States who celebrate!
It seemed to happen overnight and with little warning: Video gaming grew out of its awkward phase, emerged from mom’s basement and confidently launched itself onto the social media scene – winning the attention of millions of active and deeply engaged viewers in the process.
