Jodi Harris is director of content strategy at Informa Connect. She describes her role as a combination of strategic alchemist, process architect, and creative explorer. Jodi previously served as director of editorial content at Content Marketing Institute and spent over a decade developing and managing content initiatives for clients in the entertainment, CPG, health care, technology, and biotech industries, as well as agencies and media brands. Follow her on Twitter at @Joderama.
Writing lies at the heart of everything we do as content marketers. Yet, it rarely gets easier to execute, no matter how often you do it.
Multitalented creative genius Tina Fey summed it up in a way that resonates every time I begin a new blog post: “Writing is the worst!”
#Writing is the worst, says Tina Fey, and all #content creators nod in agreement, says @joderama via @CMIContent. Click To TweetContinue Reading
Updated Feb. 1, 2021
Concerned the impending demise of cookies will make audience behaviors harder to track across social media? Not sure if your business needs to make time for TikTok? Curious if misinformation and declining user trust make social media an unsafe space for your brand? You’re not alone.
Social media can be a tough nut to crack. The rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears without notice.
The one thing to conquer those social media concerns is a channel plan – an advanced directive for how your brand manages its content on these evolving platforms. It also spells out what you should (and shouldn’t) expect to achieve.Continue Reading
At a time when the colder, darker days of winter are urging us to slow down, curl up somewhere warm, and enjoy our well-deserved holiday breaks, the weight of looming tasks when we return makes it even harder to justify taking time to relax and recharge.
As a gift to my tribe of weary content marketing warriors, I’ve compiled time-saving tips, productivity checklists, and useful templates from articles published in the last couple of years. I hope they’ll power your resolutions to get more done in the world of 2021, help you manage your work efficiently, and start your new year energized and well prepared to conquer your content goals.Continue Reading
Before we close out the year, let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond.
2020 will probably go down in history as one giant albatross around our collective necks. But before you write it off as a cracked-and-rotten goose egg, take a minute to recognize a few positive things that have come out of this challenging year:
Over the years, Google hasn’t always been forthcoming about tweaks to its algorithm. But when it is, it usually causes a ripple of panic across the marketing world.
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A version of this article originally appeared in CCO magazine.
To make 2021 planning feel like less of a moving target, seasoned industry change agents joined me to talk about the trends they see taking shape and what they’re considering in their content plans for next year.
How can you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen with your business – or the world – tomorrow? We invited seven experts to help hash out the key issues, priorities, and ideas that should be shaping your content marketing strategies and initiatives in the coming year.
Google’s messing around with its algorithm again, but there’s no need to panic. You can still get the deeper insights that help you create delightful content experiences. These approaches will show you the way.
Let’s get this out of the way: 2020 has been a nightmare. You’re all stressed. Overworked. Struggling to get everything done – often with few resources and less support.
Nevertheless, the content marketing show must go on. Your organization depends on the connections your content creates. Your audiences want your guidance, ideas, and insights to help them do their jobs, reach their goals, and find moments of inspiration in a world gone mad.
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