Author: Jodi Harris

Jodi Harris is director of content strategy at CMI. She describes her role as a combination of strategic alchemist, process architect, and creative explorer. Prior to this role, Jodi spent over a decade developing and managing content initiatives for brand clients in the entertainment, CPG, health care, technology, and biotech industries, as well as for agencies and media brands. Follow her on Twitter at @Joderama.

By jodimedia published February 8, 2016

5 Gospels to Follow on Social Media That Are Strategic, Systematic, and Smart


Social media is an all-seeing, all-powerful presence in the life of a content marketer. In fact, it’s become so ubiquitous that we have cause to wonder: If a piece of content won’t have social relevance, is it even worth creating?

Before you answer, consider this: 93% of B2B marketers surveyed in CMI’s latest B2B Benchmarks, Budgets, and Trends report say their organization uses social media. That’s a lot of true believers. Yet, despite its high penetration, only 50% of the marketers consider it to be among the most successful of their content marketing tactics.Continue Reading

By jodimedia published January 13, 2016

How to Uncover Critical Content Marketing Insights Using Google Analytics


How do you measure up when it comes to measuring the impact and value of the content you are publishing?

Chances are you are using Google Analytics to analyze your content marketing performance – and that is a great start. But Google Analytics is a robust, yet complex tool that offers plenty of insights beyond the basic site-visitor metrics that most marketers are tracking.Continue Reading

By jodimedia published January 3, 2016

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides


If content marketing predictions made by leaders like Joe Pulizzi, Sarah Mitchell, Carlos Abler, and several others are any indication, 2016 could truly be the year when brands finally start to de-silo their content efforts and operate as fully functional publishers.

This means it’s time to significantly ramp up your content capabilities – or acquire them from other companies – if you don’t want to fall far below the competition when it comes to engaging with today’s tech-savvy and social media-sophisticated consumers.Continue Reading

By jodimedia published December 31, 2015

Content Curation Resolutions: 8 Tools to Try in 2016


Does anyone know where 2015 went? Seems like I just blinked my eyes and opened them on a brand new year.

I always consider the holiday season to be a time for reflection – a time to take a step back from the daily grind, look at the progress I made in the year that’s passed, and prepare to tackle the tasks and projects I want to accomplish in the next 12 months.Continue Reading

By jodimedia published December 25, 2015

12 Content Marketing E-Books: A Year’s Worth of Gifts That Keep on Giving


Excelling at any marketing initiative can be intimidating, and with content marketing representing a significant departure from the “old ways” of connecting with customers, there are bound to be plenty of processes that involve a bit of a learning curve.

This is why the CMI team does what we do: Share insights that can help increase your understanding of the discipline; support your efforts with helpful tips, resources, and guidance; and prepare you to achieve greater levels of success as you move forward.Continue Reading

By jodimedia published November 26, 2015

32 Content Marketing Posts We Are Thankful For


For those in the United States who celebrate, Happy Thanksgiving!

While we at CMI are thankful every day to be part of such an amazing community of content marketers, today we give a special thanks to those who graciously share their expertise, insights, and experiences with us and our audience.Continue Reading

By jodimedia published November 8, 2015

How to Take Advantage of the Latest Blogging Trends


Blogging may be an elder statesman when it comes to the formats content marketers have at their disposal, but that doesn’t mean the technique is ready to go the way of the dinosaur. In fact, CMI’s 2016 B2B Benchmarks, Budgets, and Trends report found that 81% of content marketers include blogging among their techniques.Continue Reading

By jodimedia published October 27, 2015

Content Marketing Mistakes That Are Poisoning Your Progress


Content marketing – like any marketing discipline – can fall short of expectations for a number of reasons. For starters, it’s not a fly-by-the-seat-of-your-pants initiative. It takes time, dedication, and a strategic plan to position your business as a helpful resource for the kinds of information your audience needs and wants.

It’s also not a “set-it-and-forget-it” kind of technique, so ongoing success is going to require some flexibility. Let’s assume you already understand all this. In fact, you may even be among the 30% of marketers surveyed in CMI’s latest B2B Benchmarks, Budgets, and Trends report who consider their organizations effective in their use of content marketing.Continue Reading

By jodimedia published October 18, 2015

27+ Handy Tools for Better Visual Content Marketing 


Editor’s note: Considering how rapidly visual trends come and go, we felt it was time to update this post.

Outstanding visual content doesn’t require the complex process we imagery-impaired, design-phobes think it does. We’ve pulled together eight best practices and 27-plus handy tools so you can up the quality quotient of your visual content, and give your brand a distinct and powerful look – without having to spend a ton of time at the drawing board (literally). We’ve broken the tools into four categories to make it even easier – content image creation and editing; data visualization; video; and games, animation, interactivity, and multimedia.Continue Reading

By jodimedia published August 18, 2015

Increase Content Marketing Success With Helpful Headline Tips & Tools


The humble headline. Such a simple construct, really – a one-line summary of a piece of content and why it’s worth reading. Yet, good headline writing is a deceptively complex process. In fact, crafting a clear, powerful, and compelling title may just be the most difficult part of content creation.

Why? Because there is a lot of contradicting advice when it comes to identifying what it takes to write a good headline. For instance:Continue Reading