Author: Jodi Harris

Jodi Harris is director of content strategy at Informa Connect. She describes her role as a combination of strategic alchemist, process architect, and creative explorer. Jodi previously served as director of editorial content at Content Marketing Institute and spent over a decade developing and managing content initiatives for clients in the entertainment, CPG, health care, technology, and biotech industries, as well as agencies and media brands. Follow her on Twitter at @Joderama.

By jodimedia published August 3, 2015

Improve Your Email Content With a 7-Minute Workout Routine


Because email marketing continues to be the backbone of a successful content marketing program, this article has been updated.

Think of a well-executed email strategy as the backbone of a successful content marketing program. It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which helps you stay at the top of your readers’ minds.

But, just like any critical system, if it’s not properly maintained, your email content can start to lose momentum and show signs of aging. If you fail to keep pace as consumption trends shift, even your most faithful followers may start to overlook your emails in their crowded inboxes – or opt out altogether if they feel you are no longer meeting their needs.Continue Reading

By jodimedia published June 30, 2015

SlideShare Secrets to Stack the Decks in Your Favor


SlideShare is a popular, business-friendly social site – one that you probably already use to enhance the life span of your company’s PowerPoint slide decks and other presentation materials. But could you be overlooking some of the most powerful features and functionalities the platform offers for greater content marketing success? Continue Reading

By jodimedia published May 28, 2015

7 Tips We Learned Analyzing 75 Content Marketing Examples

75 Examples cover image

Content creation can be a challenging endeavor in many respects. With so many techniques, formats, and channels for your content efforts, it’s easy to become paralyzed by indecision when it comes to executing your carefully constructed content marketing strategies.

On the other hand, even if you know exactly what types of content you want to create, you may find it difficult to distinguish your brand and ensure that your efforts are heard above all the noise in a crowded landscape.Continue Reading

By jodimedia published April 27, 2015

How to Create a Marketing Persona Template


Editor’s note: This post has been updated because well-crafted personas are so essential to successful content marketing.

Personas? I already know who my audience is, so do I really need to create one more document that no one will likely use?

Like all content marketers, you are probably crunched on time and always looking to trim unnecessary processes. But you shouldn’t think of personas as one of those “nice-to-have” tools that will be abandoned as soon as you build them. Having documented personas, even in their simplest forms, will not only help you crystallize your ideas, but also serve as a single version of truth for everybody creating content for your organization.Continue Reading

By jodimedia published March 13, 2015

How to Win Your Battle for Content Marketing Buy-in [50+ Stats]

Buy-In-CoverOver the past several years, marketers have made tremendous strides with content marketing and, as a result, are communicating more effectively with their audiences.

Consider these data points:

  • 86% of B2B marketers report that their organizations are using content marketing, and 70% of them are creating more content than they did one year ago.
  • More than two-thirds of the marketing leaders interviewed as part of our executive research see their entire marketing department restructuring to address content marketing needs.

But despite high adoption rates and a commitment to the discipline, not all marketers think their content efforts are as effective as they could be.

One of the most significant barriers certain to impede progress: lack of executive support. Continue Reading

By jodimedia published March 10, 2015

[Workbook] A Step-by-Step Guide to Get Your Content Marketing Program Off the Ground


Does either of these statements describe your organization?

          A. Content is everyone’s responsibility – but it’s no one’s job.

          B. Content marketing is treated as a project, not a process integrated into every function of the organization.

If you picked A or B, keep reading – help is on the way.Continue Reading

By jodimedia published February 13, 2015

Want Your Content to Rock? Put These 16 Tips Into Play


Back by popular demand: Check out the newest version of our Content Marketing Playbook!

Last week, we shared Part 1 of our best practices guide, Building the Perfect Content Marketing Mix, in which we explored some of content marketing’s top-priority internal processes and strategy tactics. In this second installment, we take a closer look at the execution tactics that make it easier to implement content marketing effectively and meet your business objectives more successfully.

Though we always recommend starting off every content marketing program with a documented strategy, eventually we all need to move past the theoretical decision-making and process-planning phase and really get to work.Continue Reading

By jodimedia published February 4, 2015

What Content Marketing Tactics Will Keep You On Track for Success in 2015?


Back by popular demand: Check out the newest version of our Content Marketing Playbook!

As the practice of content marketing continues to evolve and expand, so has the list of possible initiatives that a marketer can undertake as part of this discipline. This increased complexity can lead to confusion: How can you determine which initiatives are really worth your (precious and limited) time and budget?

To start, look for a way to prioritize. Of all the initiatives you may be considering for the upcoming year, we think four should be on top of your list – no matter what your particular business priorities may be:

  1. Understanding your audience
  2. Developing a content marketing strategy
  3. Creating a subscription model
  4. Understanding what’s most effective

Continue Reading

By jodimedia published January 4, 2015

Start Your 2015 ‘Up-My-Game’ Plan for Content Marketing

CMI_UpMyGame_Content_Marketing_CoverI know what you’re thinking: “How can it already be 2015? I wanted some time to plan, but I’m still trying to catch up with all the industry advances, changes, and opportunities that came rocketing at me in 2014.” 

I’m sure most of us can commiserate – no matter what we’ve accomplished in the past year, our industry changes so fast that it’s hard not to feel like there’s something we missed or could have done better.
Continue Reading

By jodimedia published December 31, 2014

15 Ways Content Marketing Rocked Our World in 2014 [Examples]

CMI_15_Ways_Content_Marketing Rocked_CoverThe end of the year is always a great time to reflect on what we’ve learned, what we hope to improve, and what will drive us to keep progressing. Sure, we may not have hit it out of the park with every single piece of content we created, but despite the obstacles, oversights, or disappointments, every experience brought us closer to creating content magic the next time around.

Every Wednesday on our Facebook page, the CMI team shares one of its favorite examples of content marketing that really shakes things up and stands apart from the pack. Here, we’ve compiled 15 of the killer efforts that inspired us in 2014 – and that makes us certain that we’ll be seeing even more epic content in the new year.Continue Reading