Author: Jodi Harris

Jodi Harris is the director of editorial content and strategy at Content Marketing Institute and serves as editor-in-chief of its digital magazine, Chief Content Officer. Follow her on Twitter at @Joderama.

By jodimedia published March 15, 2016

How to Beat the Battle of an Ineffective Blog


Despite how much work is involved, blogging often is thought of as one of the most basic points of entry into the content marketing game: It’s a versatile technique with a lot of creative possibilities, options, and approaches; yet it doesn’t require a lot of technical expertise or equipment to produce and maintain.

Blogging is also a powerful means of building an audience for your brand, and sustaining their interest over time – something every content effort should strive to achieve.Continue Reading

By jodimedia published March 7, 2016

Future-Proof Your Content Rankings With These SEO Tips


Here’s some cold, hard truth about content marketing: No matter how good you get at your job, you need to continually upgrade your skills and processes.

Consider the case of search engine optimization. The SEO techniques that we’ve come to know and respect primarily revolve around the almighty algorithm: The search engine’s quality team (at Google, Bing, Yahoo, etc.) determines what criteria it will include in its ranking system, then builds a mathematical formula that evaluates, retrieves, and displays the content that satisfies its terms.Continue Reading

By jodimedia published February 23, 2016

The Best Advice to Follow for Social Media Content Success


One of our favorite topics to tackle during our weekly Twitter chats is social media. Not only does this tactic play an important role in many aspects of content marketing, it’s also a subject that sparks a lot of passion – and brings out a lot of opinions. This isn’t necessarily a bad thing in an industry as rich and diverse as ours; but it can make it more challenging for content marketers to find the best advice to follow.

If you are struggling to figure out how to socialize your content efficiently and effectively, take a look at some of the compelling advice we’ve gathered from our chats on the subject.Continue Reading

By jodimedia published February 15, 2016

How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]


Whether you want to admit it or not, there are probably some things about content marketing that you just don’t feel like you have a solid grasp on. But rest assured, you are not alone.

As part of our annual Benchmarks, Budgets, and Trends research, we ask content marketers to reveal the components of the job that are challenging. Though it may seem like content marketing just comes naturally to some companies, it turns out that some struggles are universal.Continue Reading

By jodimedia published February 8, 2016

5 Gospels to Follow on Social Media That Are Strategic, Systematic, and Smart


Social media is an all-seeing, all-powerful presence in the life of a content marketer. In fact, it’s become so ubiquitous that we have cause to wonder: If a piece of content won’t have social relevance, is it even worth creating?

Before you answer, consider this: 93% of B2B marketers surveyed in CMI’s latest B2B Benchmarks, Budgets, and Trends report say their organization uses social media. That’s a lot of true believers. Yet, despite its high penetration, only 50% of the marketers consider it to be among the most successful of their content marketing tactics.Continue Reading

By jodimedia published January 13, 2016

How to Uncover Critical Content Marketing Insights Using Google Analytics


How do you measure up when it comes to measuring the impact and value of the content you are publishing?

Chances are you are using Google Analytics to analyze your content marketing performance – and that is a great start. But Google Analytics is a robust, yet complex tool that offers plenty of insights beyond the basic site-visitor metrics that most marketers are tracking.Continue Reading

By jodimedia published January 3, 2016

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides


If content marketing predictions made by leaders like Joe Pulizzi, Sarah Mitchell, Carlos Abler, and several others are any indication, 2016 could truly be the year when brands finally start to de-silo their content efforts and operate as fully functional publishers.

This means it’s time to significantly ramp up your content capabilities – or acquire them from other companies – if you don’t want to fall far below the competition when it comes to engaging with today’s tech-savvy and social media-sophisticated consumers.Continue Reading

By jodimedia published December 31, 2015

Content Curation Resolutions: 8 Tools to Try in 2016


Does anyone know where 2015 went? Seems like I just blinked my eyes and opened them on a brand new year.

I always consider the holiday season to be a time for reflection – a time to take a step back from the daily grind, look at the progress I made in the year that’s passed, and prepare to tackle the tasks and projects I want to accomplish in the next 12 months.Continue Reading

By jodimedia published December 25, 2015

12 Content Marketing E-Books: A Year’s Worth of Gifts That Keep on Giving


Excelling at any marketing initiative can be intimidating, and with content marketing representing a significant departure from the “old ways” of connecting with customers, there are bound to be plenty of processes that involve a bit of a learning curve.

This is why the CMI team does what we do: Share insights that can help increase your understanding of the discipline; support your efforts with helpful tips, resources, and guidance; and prepare you to achieve greater levels of success as you move forward.Continue Reading

By jodimedia published November 26, 2015

32 Content Marketing Posts We Are Thankful For


For those in the United States who celebrate, Happy Thanksgiving!

While we at CMI are thankful every day to be part of such an amazing community of content marketers, today we give a special thanks to those who graciously share their expertise, insights, and experiences with us and our audience.Continue Reading