Author: Jodi Harris

Jodi Harris is the director of editorial content and strategy at Content Marketing Institute and serves as editor-in-chief of its digital magazine, Chief Content Officer. Follow her on Twitter at @Joderama.

By jodimedia published July 4, 2016

The Content Marketing Book of Answers: Managing Your Content


Most experienced content marketers recognize that any goals that their content helps them achieve are likely the result of hard work and planning – much of which, ideally, gets done at the start. But that doesn’t mean even the most seasoned experts don’t have questions when it comes to how to set their team up for optimal success, or how to keep their content operations running smoothly.

In my previous Book of Answers post, I addressed some of the most common questions the CMI team is asked when it comes to forming a content marketing strategy. But there’s still the matter of how to support that strategy with the right infrastructure. This time I’ve tracked down some answers on the essential skills, team resources, and operational processes you need to establish to enable your content engine to perform at its best for a long time.Continue Reading

By jodimedia published June 21, 2016

The Content Marketing Book of Answers: Strategy & Planning


No matter how familiar you may be with the principles and potential benefits of content marketing, it’s natural for questions to arise when it’s time to get hands-on and apply the techniques in a real-world setting. The CMI team thought it would be helpful to build a road map of sorts to help you track down answers you’ll likely need along the way.

Let’s start with some considerations we hear marketers asking about all the time: How to manage the strategic planning process.Continue Reading

By jodimedia published June 7, 2016

One Position You Need to Rule Content Marketing [Template]


Back in 2011, Joe Pulizzi was among the first to nail down what the role of a Chief Content Officer should entail. Our industry has come a long way, but with so many brands acquiring media companies or evolving to function as a media company themselves, we thought it would be a good time to revisit this essential position, review its key characteristics, and re-emphasize just why it’s so critical for organizations to have someone to serve as the primary owner of all its content initiatives. Continue Reading

By jodimedia published May 27, 2016

SEO Content: Excel With 15-Point Plan


Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms and ranking factors on a frequent basis, how is a mortal content marketer supposed to keep up?

Tracy Gold wrote an invaluable Ultimate SEO Checklist in 2014, which did a fantastic job of covering SEO fundamentals from a content marketing perspective. However, considering how much search has evolved in just the last few years, I thought it would be useful to revisit the key points from Tracy’s original discussion and update them with fresh advice, insights, and resources that can help you keep your SEO efforts in top shape.Continue Reading

By jodimedia published May 18, 2016

4 Secrets to Building Social Momentum


There’s a sickness in social media content marketing, and Andrew Davis is committed to finding a cure.

In his keynote presentation at Content Marketing World, Andrew – a best-selling author and the founder of Monumental Shift, the world’s first talent agency for marketing thought leaders – asserted that social media content success has little to do with where you distribute content, and everything to do with when you distribute content on each channel.Continue Reading

By jodimedia published May 10, 2016

Interactive Content: The Good, Bad, and Wicked Cool Quizzes and Games


Quick confession: I am addicted to taking BuzzFeed-style online quizzes.

Yes, I know they are designed to artificially inflate the site’s page views and engagement metrics; and I fully realize that the results will likely be vague and unsatisfying. But somehow, I don’t care. In fact, any time a company offers me an opportunity to see a bit of myself reflected in its content, I find myself more drawn to that company, and more willing to explore what else they have to offer.Continue Reading

By jodimedia published April 27, 2016

24 ‘Baller’ Tactical Plays That Will Up Your Content Marketing Game


To be successful, every marketer needs a game plan – a strategic collection of plays that will help you score points with your audience and produce winning results for your brand.

Having a documented content marketing strategy is always your smartest opening move, as it helps you clarify your brand’s strengths and opportunities, and ensure that your team’s players are all working toward the same goals.Continue Reading

By jodimedia published April 22, 2016

Editorial Calendar Tips, Tools, and Templates


Editor’s note: Because editorial calendars continue to be the cornerstone of content marketing planning, we’ve updated this 2016 post by Jodi Harris. You can find the 2017 post here.

Is there anyone in the digital marketing industry these days (or any industry, really) who thinks that they have their jobs completely under control?

No matter how good we are at what we do, or how many years we’ve been doing it, we all seek the elusive “better way” to accomplish our everyday tasks – new tools to explore, new techniques with which to experiment, new information to take into consideration – innovations are constantly emerging to help people do what they do in less time, with less wasted effort, and with greater success. Reinvention is practically a commodity we trade these days to keep pushing our digitally enabled society forward.Continue Reading

By jodimedia published April 12, 2016

23 Things to Consider When Creating Video Content [Examples]


Editor’s note: A new version of this post is now available because video is only growing as a critical tactic for content marketers.

Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience.Continue Reading

By jodimedia published March 30, 2016

15 Goals, Tips, Examples, and Lessons for E-Newsletter Perfection


Businesses have a wide variety of content marketing tactics at their disposal; but few are quite as powerful and versatile as email newsletters.

Email distribution is an essential structure that supports and strengthens every piece of content you create, giving your business a means of spreading its insights, initiatives, events, and ideas beyond the confines of owned media channels like your website or blog.Continue Reading