Author: Jodi Harris

Jodi Harris is the Director of Editorial Content & Curation at Content Marketing Institute. As a content strategy consultant, Jodi helps businesses evaluate their content needs and resources; build infrastructure and operations; and create compelling stories to be delivered across multiple media channels and platforms. Follow Jodi on Twitter at @Joderama.

By jodimedia published July 26, 2013

Measuring Marketing Effectiveness: Are New Tools Your Best Strategy?

content tools-crowdsourceWhen it comes to measuring marketing effectiveness, virtually every content marketer and brand defines success in its own terms — based on its own preferred benchmarks, tools, and adopted formulas, as well as its own strategic goals and mix of content formats. But though industry-wide measurement standards may remain elusive and subjective, content marketers function under one uniting principle: that, in the eyes of their executives, their efforts will be judged against their ability to prove ROI.Continue Reading

By jodimedia published July 19, 2013

Find the Right Content Tool for Your Next Marketing Effort

content toolsWe all have our favorite content tools that we use to keep up with the demands of online marketing and brand storytelling. But with new technologies and platforms coming on the scene practically every day, even the most digitally savvy pros can use a recommendation now and then to help them choose which ones are worth working with, and which ones are best left in iTunes’ land of misfit apps.

CMI asked a few of the experts who will be presenting at this year’s Content Marketing World to share their answers to the question, “What new tools and/or platforms have you discovered that are making your work as a content marketer more creative, interesting, enjoyable, or easier?Continue Reading

By jodimedia published July 12, 2013

Content Marketing Best Practices: Can “Less” Provide More Value?

more or less contentThere has been talk in our industry about the benefits of doing “less,” i.e., whether it is a good content marketing strategy to develop fewer content pieces overall, or to create content for fewer platforms, in order to conserve resources and place greater emphasis on each content effort you are producing. In terms of content marketing best practices, it’s a topic that has recently inspired some passionate debate among our contributors and readers (as well as from CMI’s own Joe Pulizzi).

We thought it would be helpful to add more voices to the conversation, so CMI asked some of this year’s Content Marketing World speakers to weigh in. In addition to sharing their perspectives on the issue, our experts also provided some recommendations to help content marketers keep up with the constant demand to produce “more, more, more.”Continue Reading

By jodimedia published July 5, 2013

Keep Your Content Marketing Strategy Ahead of the Curve: New Trends

content-marketing-strategy-evolution-new-tacticsOne of the most exciting characteristics of content marketing strategy is also one of its biggest challenges: It’s always evolving, and often at breakneck speed. New platforms and channels launch practically every day. New data produces new insights, which in turn spur the development of new tools and technologies for more effective content creation and delivery.Continue Reading

By jodimedia published August 12, 2012

17 Techie Shortcuts for Content Marketing

bubbl.us_1-368x230We get it — you’re overworked. There are three new projects on your desk that have to be done RIGHT NOW. Your department is a few Tweets short of weekly mandates, and everyone else is on vacation. The CEO wants his own blog, but he can barely type the word “cat”.  And every time your boss needs something that involves writing — an email to the team, her quarterly report presentation to the C-Suite, a response to a negative Facebook comment, etc. — she turns to you, the content marketing person because, hey, “You’re just better at words than I am” — even if the task is nowhere near the job you were hired to do.Continue Reading

By jodimedia published July 29, 2012

Survival Guide: The Essential Tools for Attending Industry Events (like Content Marketing World)

Industry conferences are among the most informative, engaging, and entertaining of all business-related experiences. But you will certainly miss out on all the valuable learning and networking opportunities they offer if you have trouble finding the venue, can’t keep up with trending discussion topics, or get overly stressed about the work that’s piling up on your desk while you are away.Continue Reading

By jodimedia published July 20, 2012

What Content-Related Tools Do You Use that You Wouldn’t Want to Live Without?

While content marketing, as a discipline, truly began long before the advent of digital publishing technology and social media, the tools we have at our disposal today have provided us with content options that are virtually as unlimited as our imaginations.

So what tools do the experts consider essential to their processes for strategic content planning, creation, and management? We asked a few of our Content Marketing World speakers to share  a few of their top recommendations. Continue Reading

By jodimedia published July 13, 2012

What Kinds of Brand-Related Videos Really Get You to Sit Up and Take Notice?

Whether it’s for information, instruction, or pure entertainment, it’s clear that people love to watch online video. Just how popular is the format? Over 3 billion hours of video are watched each month on YouTube alone, and that barely scratches the surface when you consider all of its competitors — not to mention that videos are hosted on just about every other website created today. But with the staggering amounts of content being uploaded to the web, by both brands and consumers, it’s hard to get your video to stand apart from the crowd — and even harder to get it to make a real impact on your customers.

While there are no magic formulas for success, our Content Marketing World speakers have some great advice to share on how to create branded videos that consumers will find authentic, engaging, and useful.Continue Reading

By jodimedia published June 28, 2012

A Decision-Maker’s Guide to Making Smart Content Marketing Technology Choices

content marketing technology choices, CMIIn the world of content marketing, technology helps us make so many of our day-to-day decisions that it’s hard to imagine how we could ever do our jobs without it.

Need information on your customers for a project? There’s a survey for that. Need to share that information with peers and colleagues and gather their feedback? Social media platforms have you covered. Need a sugar fix to fuel your late-afternoon content brainstorm? Just grab your phone, tap around a bit, and you can probably have that treat on your desk in no time at all.

But there are some business decisions that are just too important; too dependent on personalized information; too central to your enterprise-wide operations to leave up to computer code and public opinion.Continue Reading

By jodimedia published June 15, 2012

How to Measure the Success of Content Marketing

Ask content marketers to discuss the benefits of their trade and you will, no doubt, be regaled with facts, statistics, and examples that clearly demonstrate how successful a discipline it can be. But ask him or her to quantify that success with a number, and the answers aren’t always as cut and dried.Continue Reading