Author: Jodi Harris

Jodi Harris is the director of editorial content and strategy at Content Marketing Institute and serves as editor-in-chief of its digital magazine, Chief Content Officer. Follow her on Twitter at @Joderama.

By jodimedia published December 23, 2020

Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals in 2021

At a time when the colder, darker days of winter are urging us to slow down, curl up somewhere warm, and enjoy our well-deserved holiday breaks, the weight of looming tasks when we return makes it even harder to justify taking time to relax and recharge.

As a gift to my tribe of weary content marketing warriors, I’ve compiled time-saving tips, productivity checklists, and useful templates from articles published in the last couple of years. I hope they’ll power your resolutions to get more done in the world of 2021, help you manage your work efficiently, and start your new year energized and well prepared to conquer your content goals.Continue Reading

By jodimedia published December 22, 2020

8 Lessons on How to Steer Your Content Through Chaos

Before we close out the year, let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond.

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By jodimedia published November 26, 2020

18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year

2020 will probably go down in history as one giant albatross around our collective necks. But before you write it off as a cracked-and-rotten goose egg, take a minute to recognize a few positive things that have come out of this challenging year:

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By jodimedia published November 17, 2020

How to Make the Google Algorithm Work for You

Over the years, Google hasn’t always been forthcoming about tweaks to its algorithm. But when it is, it usually causes a ripple of panic across the marketing world.
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By jodimedia published November 3, 2020

7 Content Experts Share What Matters Most in 2021

A version of this article originally appeared in CCO magazine.

To make 2021 planning feel like less of a moving target, seasoned industry change agents joined me to talk about the trends they see taking shape and what they’re considering in their content plans for next year.

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By jodimedia published October 28, 2020

2021 Planning Guide: Content Leaders Weigh in on What Matters Most

How can you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen with your business – or the world – tomorrow? We invited seven experts to help hash out the key issues, priorities, and ideas that should be shaping your content marketing strategies and initiatives in the coming year.

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By jodimedia published October 28, 2020

Never Mind the Algorithms: Play the Google Game to Win With Consumers

Google’s messing around with its algorithm again, but there’s no need to panic. You can still get the deeper insights that help you create delightful content experiences. These approaches will show you the way.

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By jodimedia published September 21, 2020

User-Generated Content: Let Your Fans Do Content Creation Work for You

Let’s get this out of the way: 2020 has been a nightmare. You’re all stressed. Overworked. Struggling to get everything done – often with few resources and less support.

Nevertheless, the content marketing show must go on. Your organization depends on the connections your content creates. Your audiences want your guidance, ideas, and insights to help them do their jobs, reach their goals, and find moments of inspiration in a world gone mad.
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By jodimedia published August 26, 2020

Great Content Experiences Powered by Tech

Though content marketers’ tools are expanding thanks to technology, the aim is the same: Create content experiences your audience won’t forget.

Looking to enhance your content experience in this unfolding world of artificial intelligence (AI), augmented reality (AR), advanced imaging techniques, and high-tech tools? Start by learning from these four enterprise brands that always keep the audience in mind.

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By jodimedia published August 13, 2020

Why Now’s the Time for Interactive Content [Examples]

Updated Aug. 12, 2020

I never thought I would say this, but I am getting tired of sitting on my couch, mindlessly scrolling through endless feeds of online news, entertainment, and reading materials in lieu of leaving the house and actually doing things.

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