Editor’s note: Technology is essential to content marketing success. But the complexity around tech selection and use often leaves businesses struggling to keep pace with innovation. To bring clarity and understanding, we’re hosting a series of conversations with thought leaders in this space.
Marketing automation is often viewed as a panacea for all of a content marketer’s greatest challenges. After all, these solutions offer tremendous potential to scale your content creation and delivery, engage audiences at the precise moment of intent, continually track and optimize your content’s performance, and even integrate with artificial intelligence technology to provide added insights to shape your strategic decision-making.
Editor’s note: Content creation isn’t simple. That’s why we brought back this guide with new resources and helpful reminders for inspiration and implementation.
Editor’s note: A strategy without a tactical plan is useless. We’ve updated this guide to make it easier to develop or enhance your implementation planning. 
Editor’s note: A successful content marketing program starts with a documented strategy. We’ve updated this guide to help you with the latest resources – and still essential criteria – for crafting a strategy. 
Editor’s note: Often, we go through the day-to-day activities of content marketing and lose sight of the big picture. Since you must never forget the fundamentals, we’re bringing back this guide with reminders and resources to ensure that your content marketing maintains a solid foundation.
Editor’s note: Technology is essential to content marketing success. But the complexity around tech selection and its use often leaves businesses struggling to keep pace with innovation. To bring clarity and understanding, we’re embarking on a series of conversations with thought leaders in this space.
Understanding something and being able to apply that knowledge doesn’t mean it’s easy to explain – especially when people understand the nature of things differently.
