Author: Jodi Harris

Jodi Harris is director of content strategy at CMI. She describes her role as a combination of strategic alchemist, process architect, and creative explorer. Prior to this role, Jodi spent over a decade developing and managing content initiatives for brand clients in the entertainment, CPG, health care, technology, and biotech industries, as well as for agencies and media brands. Follow her on Twitter at @Joderama.

By jodimedia published January 31, 2023

Looking for a Content Marketing Job? Follow This Advice To Get Noticed

Does anyone enjoy job hunting regardless of the circumstances?

But if you’ve recently lost your content marketing job or fear the ax might fall soon, you feel pressure to do it – and like you have no time to waste.

The good news is that excellent content marketing jobs are available for the taking (or the making if you’re entrepreneurially minded.)Continue Reading

By jodimedia published January 19, 2023

5 Essential Elements for a Great Newsletter

Engaging, informative e-newsletters can help achieve many content marketing goals. Yes, even now, multiple decades after email’s heyday as the shiny, new thing.

I can give you the statistic on how many content marketers use email newsletters from our latest B2B research – but do you really need it to be convinced? (It’s 69%, by the way.)

But you already know this from your own experience creating or receiving e-newsletters. Think of the ones you get from brands – especially those you open and read regularly. The best ones offer reliably interesting, inspiring, or helpful content that rewards you for opening, right?

That’s the opportunity a great newsletter represents – an ongoing relationship with readers that makes your audience look forward to hearing from you. To capitalize on that opportunity, you have to consistently entertain, delight, inspire, help, and otherwise make the attention they give you worthwhile for them.

While their potential has remained constant, newsletter strategies, designs, and engagement preferences evolve all the time. Emails that once worked well may now sit unread in subscribers’ cluttered inboxes – if they get delivered at all.

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By jodimedia published January 5, 2023

5 Strategic Frameworks To Take the Guesswork Out of Content Planning

It’s no secret: Building your content strategy around the buyer’s journey won’t clarify what you need for effective content decision-making.

Consumers simply don’t follow a reliable, linear purchase process anymore. Too many research channels, feedback loops, and competing messages mean too few opportunities for your content to exert influence – if they could even find it – before they make a buying decision.Continue Reading

By jodimedia published December 12, 2022

Editorial Calendar Tools and Templates To Help You Master Your Content To-Do List

Quick: Name the tool most critical for effectively managing your content marketing program.

No matter your role or responsibilities, the answer should be an editorial calendar.

Why? Content creation involves a million small tasks. A reliable system keeps track of all those processes and each content piece’s status as it moves through them.

But content marketing editorial calendars can do much more than that.Continue Reading

By jodimedia published December 7, 2022

Content Creation Process: Everything You Need To Wow Your Audience

Great content writers know how to craft rough ideas into stories that make the audience eager to read or watch more.

Skilled marketers know how to build content into powerful campaigns that compel audiences to act.

Your job requires excellence for both – and everything else marketing and content creation entail. No wonder content marketers report feeling stressed and overwhelmed.

The resources in this article will help you enhance your team’s content capabilities, so they can craft engaging brand stories and smash your brand’s marketing goals.

Follow the expert tips, tricks, and guidance below to make all aspects of marketing content creation easier to manage – and more likely to achieve success.

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By jodimedia published November 23, 2022

Feast on These 9 Content Examples Worthy of Gratitude

Content marketers always have a lot on their plates. But in the past two years alone, you’ve likely taken on extra responsibilities, adapted your marketing strategies, and evolved your audience understanding – all while facing intimidating challenges.

These are no small feats. So, this week while the U.S. gives official thanks, in the spirit of gratitude, we’ve gathered a few standout content marketing examples that speak to the theme. Many of these appetizing efforts were honored as winners and top finalists at this year’s Content Marketing Awards. But award or no, they’re all worth savoring.Continue Reading

By jodimedia published November 1, 2022

The Content Game Has Changed

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By jodimedia published November 1, 2022

4 Ways To Win With Video – the ‘It’ Content Format for 2023 [Research and Examples]

If a picture is worth 1,000 words, the value of a video could equate to the catalog of Stephen King novels, plus a few of his movies thrown in for good measure.

Just think about that potential for connecting with your audience, commanding their attention, and compelling them to stick around to watch your brand’s story unfold.

Metaphor aside, those benefits are strong motivators to increase reliance on video. According to CMI’s just-released 2022 Content Marketing and Visual Storytelling Survey, 73% of marketers say videos have become more important to their business in the last year.Continue Reading

By jodimedia published October 12, 2022

How To Build a Better Audience Persona (Choose a Detailed or Quick Method)

Updated October 12, 2022

Good marketers know how to sell a brand. But to be a great marketer, you must know the people you’re trying to sell it to.

Creating (and documenting) clear, robust marketing personas is an effective and time-tested approach to reaching that goal.Continue Reading

By jodimedia published October 3, 2022

Demand Generation: Follow These Content Tips [Examples]

Marketers create demand-generation content to convince more consumers to buy from your business and compel them to purchase more quickly.

Yet, according to CMI’s demand generation research, you may need to explore new paths to achieving those goals.Continue Reading