Author: Jodi Harris

Jodi Harris is director of content strategy at Informa Connect. She describes her role as a combination of strategic alchemist, process architect, and creative explorer. Jodi previously served as director of editorial content at Content Marketing Institute and spent over a decade developing and managing content initiatives for clients in the entertainment, CPG, health care, technology, and biotech industries, as well as agencies and media brands. Follow her on Twitter at @Joderama.

By jodimedia published May 25, 2021

Discover the Secrets to Successful Content Creation

Updated May 25, 2021

In 1995, Robert Cringely interviewed Steve Jobs for the PBS documentary The Triumph of the Nerds. The future Apple CEO reflected on the difference between generating big ideas and bringing them to life in a valuable way.

“There’s just a tremendous amount of craftsmanship in between a great idea and a great product,” he said.

That distinction might resonate with you – especially if your job is to spin rough insights and ideas into high-performing content gold.Continue Reading

By jodimedia published April 1, 2021

How to Measure Content Marketing: The (Updated) Essential Guide

Updated April 1, 2021

No matter how creative, memorable, or popular your content is, every asset will be judged by the impact it makes on your business’s bottom line.

It’s tempting to think about measurement only when all other tasks are complete. But content performance insights should inform every phase of your content marketing approach. That is why it’s a good idea to establish sound measurement practices from the start of every program, enabling you to continually track, analyze, and optimize your content’s performance.

Of course, just because something is a best practice doesn’t mean it’s easy (or possible) to achieve in a real-world setting. Fear not. Even if you’ve been creating and distributing content for a while, it’s never too late to implement better measurement techniques to identify what’s working, discover areas for improvement, and determine where to scale back to concentrate on more impactful efforts.

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By jodimedia published February 11, 2021

Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book]

Writing lies at the heart of everything we do as content marketers. Yet, it rarely gets easier to execute, no matter how often you do it.

Multitalented creative genius Tina Fey summed it up in a way that resonates every time I begin a new blog post: “Writing is the worst!”

#Writing is the worst, says Tina Fey, and all #content creators nod in agreement, says @joderama via @CMIContent. Click To TweetContinue Reading

By jodimedia published February 1, 2021

Social Media Content Plan: How to Take Control

Updated Feb. 1, 2021

Concerned the impending demise of cookies will make audience behaviors harder to track across social media? Not sure if your business needs to make time for TikTok? Curious if misinformation and declining user trust make social media an unsafe space for your brand? You’re not alone.

Social media can be a tough nut to crack. The rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears without notice.

The one thing to conquer those social media concerns is a channel plan – an advanced directive for how your brand manages its content on these evolving platforms. It also spells out what you should (and shouldn’t) expect to achieve.Continue Reading

By jodimedia published December 23, 2020

Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals in 2021

At a time when the colder, darker days of winter are urging us to slow down, curl up somewhere warm, and enjoy our well-deserved holiday breaks, the weight of looming tasks when we return makes it even harder to justify taking time to relax and recharge.

As a gift to my tribe of weary content marketing warriors, I’ve compiled time-saving tips, productivity checklists, and useful templates from articles published in the last couple of years. I hope they’ll power your resolutions to get more done in the world of 2021, help you manage your work efficiently, and start your new year energized and well prepared to conquer your content goals.Continue Reading

By jodimedia published December 22, 2020

8 Lessons on How to Steer Your Content Through Chaos

Before we close out the year, let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond.

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By jodimedia published November 26, 2020

18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year

2020 will probably go down in history as one giant albatross around our collective necks. But before you write it off as a cracked-and-rotten goose egg, take a minute to recognize a few positive things that have come out of this challenging year:

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By jodimedia published November 17, 2020

How to Make the Google Algorithm Work for You

Over the years, Google hasn’t always been forthcoming about tweaks to its algorithm. But when it is, it usually causes a ripple of panic across the marketing world.
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By jodimedia published November 3, 2020

7 Content Experts Share What Matters Most in 2021

A version of this article originally appeared in CCO magazine.

To make 2021 planning feel like less of a moving target, seasoned industry change agents joined me to talk about the trends they see taking shape and what they’re considering in their content plans for next year.

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By jodimedia published October 28, 2020

2021 Planning Guide: Content Leaders Weigh in on What Matters Most

How can you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen with your business – or the world – tomorrow? We invited seven experts to help hash out the key issues, priorities, and ideas that should be shaping your content marketing strategies and initiatives in the coming year.

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