Author: Joanne Grey

Joanne Grey is the founder and owner of Spotted Wombat, a copywriting, web design and content marketing firm in Brisbane, Australia, that helps SMEs provide valuable and relevant content to their clients. Joanne enjoys showing customers how they can improve their bottom line with content marketing and excellent copy. Follow her on Twitter @SpottedWombat.

By joanne-grey published August 10, 2010

How to Use Content Marketing to Build Trust

One of the goals of content marketing is to constantly provide your customers with educational and relevant content so you can be the go-to resource for their questions on a certain topic.

Consumers are smart. They won’t believe you if you tell them you are fantastic. You need to prove it. How? By being the industry specialist. By building trust.Continue Reading