Rightly or wrongly, for many content marketers, 2022’s turbulence led management to issue a new directive: Do more with less.
Dramatic shifts in consumer behavior and an instant need for information added more pressure to an already increasing demand for content marketing. Furthermore, Google’s focus on the person behind a search accelerated the convergence and the need for content marketing and SEO initiatives.
New shifts in consumer spending disrupted the status quo, and individuals turned to the companies they trust for answers.Continue Reading
Though Google’s algorithm constantly evolves, one thing has remained relatively constant – the importance of quality content.
While some analysts predict a downturn in the economy, two facts are predictable: 
Given the evolution of consumer behavior and the sheer volume of content being produced, content marketers cannot solely rely on historic SEO performance data as indicators of future success.
