Jim Yu is the founder and CEO of BrightEdge, the global technology leader in SEO and content performance marketing. The BrightEdge SaaS platform is used by thousands of marketers and enterprises - including 64 of the Fortune 100. Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from South Dakota. Follow him on Twitter @jimyu.
Given the evolution of consumer behavior and the sheer volume of content being produced, content marketers cannot solely rely on historic SEO performance data as indicators of future success.
Google’s mission hasn’t changed – it simply wants to provide the best answer for each query. However, its ability to provide that best answer has evolved so it can deliver the best option more frequently.Continue Reading
