Author: Jey Pandian

Jey Pandian is an Organic Search Director for Catalyst, a leading search engine marketing firm. Jey has over a decade of SEO experience, and oversees SEO strategy and implementation for Fortune 1,000 brands. Previously, Jey was the SEO lead for Salesforce.com, and managed SEO operations for large enterprises, including Samsung Electronics and Nokia. Follow him on Twitter @jeypandian.

SEO / Understanding Your Audience
By jey-pandian published July 31, 2013

Create Precise Buyer Personas With SEO Data: A 10-Step Guide

buyer personas-targetIs your content underperforming? If so, your buyer personas may be to blame. Below I’ll show you why, and teach you how to build precise personas that will help your content hit the mark. Continue Reading

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