Author: Jonathan Crossfield

Jonathan Crossfield describes himself as a storyteller because writer, editor, content strategist, digital marketer, journalist, copywriter, consultant, trainer, speaker and blogger wouldn’t fit neatly on a business card. Jonathan has won awards for his magazine articles and blog posts on digital marketing, but that was so long ago now it seems boastful to keep mentioning it in bios. He lives in the Blue Mountains near Sydney, Australia, with a very patient wife and one very impatient cat. Follow Jonathan on Twitter @Kimota.

By jcrossfield published October 14, 2019

Content Marketing Awards 2019 Winners [Video]

Every year, the Content Marketing Awards celebrates the best the industry has to offer, with the winners of the primary categories announced on the main stage at Content Marketing World. Here are this year’s major winners, along with the projects that won the judging panel’s attention.

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By jcrossfield published July 8, 2019

A Special Relationship: Agencies and Clients

Clients rely on agencies and agencies need clients, but the relationships between them aren’t always smooth. How can brands get the most out of their agency partners? And how can agencies win and retain more clients?

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By jcrossfield published July 8, 2019

Event Marketing Lessons from Content Marketing World

The annual Content Marketing World conference isn’t just about content marketing – it is content marketing. The CMWorld team shares how it creates a memorable event that continues to attract a larger audience every year.

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By jcrossfield published July 8, 2019

The Hidden Consequences of Moderating Social Media’s Dark Side

Far from trivial, inconsequential banter, social media can have genuine, potentially damaging consequences for employees faced with negative comments and extreme content every day. Are employers doing enough to support their teams?

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By jcrossfield published June 4, 2019

Why Your Audience Needs Stories: It’s a Brain Thing

Editor’s note: Chief Content Officer magazine is now an all-digital format, which adds audio and video to the text you’ve read for years. Below is an interview published in the most recent issue. To read, hear, and see the full issue, click here. Not a digital CCO subscriber yet? Sign up today so you don’t miss the July issue.

Like me, I’m sure there have been many times when you’ve been unable to switch off that otherwise awful movie or put down that badly written pulp novel (Dan Brown, I’m looking at you).

Meanwhile, another technically brilliant film or book with exceptional production values just can’t hold your attention.

The difference is the story.

At Content Marketing World 2018, Joe Lazauskas — head of content at Contently and co-author of The Storytelling Edge — talked to me about narratives, neurons, and … Jason Biggs.

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By jcrossfield published April 4, 2019

Clarity Before the Click

Social media is great for content distribution, but sometimes those tweets and updates can undermine or misrepresent the article behind that link.

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By jcrossfield published April 1, 2019

Full Disclosure: The Murky World of Influencer Marketing

Ever since marketers cottoned on to the power of word-of-mouth in social media, they’ve tried to foster these discussions or, failing that, pay for endorsements instead. One of these is not like the other …

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By jcrossfield published April 1, 2019

The Neuroscience of Storytelling

Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain.

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By jcrossfield published April 1, 2019

Playing the Long Game

A month is a long time in marketing, never mind a decade. But that’s not stopped AIHA’s Ben Rome from publishing content to educate and nurture the next generation of members before they start their careers.

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By jcrossfield published December 18, 2018

Chief Content Officer: A Year of Insights

Has it been a whole year already? Well, not really. As I write this it’s still November and as you’re reading this, it’s the third week in December. A lot can happen in that time. But, assuming this ball of rock we live on successfully completes its routine circuit of the sun once more without major incident, it seems as good a time as any to reflect on how much has changed over the previous 12 months.

One of the biggest changes for Chief Content Officer magazine happened at the beginning of 2018. After seven years and 36 issues, Clare McDermott handed the editor’s red pen over to me in an emotional ritual involving arcane incantations, a branding iron, and a pledge to forever cast out the Oxford comma. (Stares hard at the blog editor. Get out of that!) (Blog editor’s response: Sorry, we use that comma here. We can’t afford any penalties resulting from missing commas.)

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