Editor’s note: Chief Content Officer magazine is now an all-digital format, which adds audio and video to the text you’ve read for years. Below is an interview published in the most recent issue. To read, hear, and see the full issue, click here. Not a digital CCO subscriber yet? Sign up today so you don’t miss the July issue.
Like me, I’m sure there have been many times when you’ve been unable to switch off that otherwise awful movie or put down that badly written pulp novel (Dan Brown, I’m looking at you).
Meanwhile, another technically brilliant film or book with exceptional production values just can’t hold your attention.
The difference is the story.
At Content Marketing World 2018, Joe Lazauskas — head of content at Contently and co-author of The Storytelling Edge — talked to me about narratives, neurons, and … Jason Biggs.
Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. Here are some winning picks from some of our favorite sources.
You may be familiar with the oft-quoted line attributed to Mark Twain, “A lie will fly around the whole world while the truth is getting its boots on.” It’s cropped up quite a bit over the last couple of years in discussions about fake news and alternative facts. Twain’s words seem a particularly apt description of social media’s role in spreading misinformation faster than ever, while amplifying the confusion of who or what to trust.
“But I’m from a B2B company. How does all of this apply to us?” I must get a version of this question in almost every content marketing workshop I run. My answer is always the same: “B2B customers are people too.”
