Author: James Tennant

James Tennant is the founder of Converge. He helps brands generate more awareness and credibility via great content. Formerly, James worked as a Freelance Copywriter for many businesses, including the likes of Ebay, Gumtree, and the UK Government. James handpicks fantastic business advice for his Converge newsletter, and writes regularly on content marketing. You can connect with him on LinkedIn or Twitter.

By jamestennant published June 3, 2019

Stop Thinking About Personalized Content as an Extra

Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream of.

“Virtually all (96%) marketers agree that personalization advances customer relationships,” according to Evergage’s 2019 Trends in Personalization Survey Report. And 80% of the respondents say they saw a measurable lift in business from their personalization campaigns.

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