Author: Jake Athey

Jake Athey is the director of marketing at Widen and an integral member of the content strategy team. He oversees and manages all of the moving parts of content strategy, brand consistency, sales, and more. He believes that intelligent content, powered by intelligent technology, can be life-changing for marketers and their business. Follow Jake on Twitter @JakeAthey.

By jake-athey published May 25, 2017

Content Library: 3 Steps to Manage Yours Like a Librarian


If there were a fan club for librarians, I’d be a card-carrying member. Over the last few years, librarians have taught me more about content management than any other group of professionals. We marketers are practically drowning in content, and librarians are experts at making content organized and findable.

We’re a perfect match.

I obsess over the challenges of content organization. I’m discovering that librarian methodology is essential to making a content library useful, whether you use a digital asset management system or something else. Let me show you why.Continue Reading

By jake-athey published August 25, 2016

Why Content Marketers Need Digital Librarians


When you or your marketing team members need a graphic, a photo, or a video from your own content collection (that is, your content library), can you go right to it? Or do you call that what-would-we-do-without-you person who knows where everything is?

If you call for help — whether your content library resides in a digital asset management (DAM) system, a content management system, some other kind of repository, or a patchwork of shared folders — it may be time to call in a digital librarian.Continue Reading