Author: Isaac Justesen

Isaac Justesen runs the marketing for Constant Content, a content writing service helping everything from Fortune 500 companies to small businesses improve their content creation. As a digital marketing specialist and content strategist, Isaac helps companies elevate their business through compelling and authentic content. Follow him on Twitter @IsaacJustesen.

By isaacjustesen published March 1, 2019

9 Steps to Optimize Images for SEO

Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of SEO.

First, they give search engines important contextual information. Second, optimized images speed up page loading, which increases user engagement and search engine rankings.

To give your brand the best opportunity to succeed with SEO, you should understand the basics of image optimization.

Image optimization is the process of creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. It also involves accurately labeling images so search engine crawlers can read them and understand page context.

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By isaacjustesen published February 22, 2019

3 Tips for Eyeball-Worthy Content

You create a piece of content that gets virtual cheers from your audience. It gets tons of shares and drives more traffic than your last three pieces of content put together.

But the next piece you publish flatlines.

What’s going on? Why does some content attract a crowd, while other content is virtually ignored?

The answer can be complex. But often, the content isn’t consistent. If your goal is continued success, you must follow the same standards to create a strong foundation for every piece.

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