Author: Irina Weber

Active blogger, content marketing enthusiast and brand manager at SE Ranking whose contributions regularly appear in publications related to online marketing, social media, conversion optimization, and business development. You can reach out to her via Twitter @irinaweber048.

By irina-weber published November 23, 2021

8 Fresh Content Types Every Marketer Should Consider in 2022

Like content, content types can also go stale – or at least become less tasty to consume.

Now that you’ve weathered 2021, it’s time to look into 2022 with fresh eyes. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content.Continue Reading

By irina-weber published October 6, 2021

Out of Ideas? 10+ Tools to Spark Content Creation

At one point, my ideas didn’t do the trick to create new, engaging, and relevant content. I’m sure you can relate.

It dawned on me that I needed to change my strategy and fully embrace this sentiment from Kevin Roberts: “Ideas are the currency of the future.”

Great ideas are based on logic, data, and emotions. To hit those marks, I use different tools and surveys as well as logic-focused tricks. Here are some to help you find great content ideas to which your audience will respond.Continue Reading

By irina-weber published April 20, 2018

How to Find and Reuse Your Best Content [Tools]

find-reuse-best-content-toolsLike all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources.

Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats. After all, what one person would enjoy as a stunning infographic, another would prefer as an expert advice e-book.

This list of practical tools can help you give your existing content a new life.

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By irina-weber published July 5, 2017

20 Content Creation Tools for Smart Creators

tools-smart-content-creatorsSteve Jobs once said “Real artists ship.”

If you want to make your content marketing strategy successful, you need to regularly ship (i.e., deliver) great content. Using the right tools is crucial to maximize productivity. The right tools help you create more and better content with ease.

Though 56% of marketers have a bunch of content marketing tools in their arsenal, discovering the best ones for your specific needs can be a challenge.

I am going to show a list of little-known tools (free and paid), from headline analyzers, research resources, meme-makers, and more that will help you make your content research and creation easier and faster.Continue Reading

By irina-weber published March 9, 2016

Out of Ideas? 13+ Tools to Spark Content Creation

tools-content-creation-cover

At one point, my ideas didn’t do the trick in terms of producing new, engaging, and relevant content. I’m sure you can relate.

It dawned on me that I needed to change my strategy and fully embrace this sentiment from Kevin Roberts: “Ideas are the currency of the future.”Continue Reading

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