Contrary to some beliefs, the press release is alive and supports marketing and communications objectives to a variety of audiences (employees, customers, investors, the public) to build favorable relationships with them. However,  simply sending a press release out via the wire isn’t enough. In today’s increasingly socially-connected media landscape, PR professionals are expanding their communications methods to include a wide range of social media platforms to engage specific market segments.

Here are five ideas on how you can use social media to enhance your PR efforts.Continue Reading

When it comes to metrics, many marketers will first monitor whatever is easiest to count. But, what’s most important is counting those things that help you best determine how well you succeeded in achieving your objectives. Therefore, to track your content marketing’s effectiveness, match your metrics back to your business goals. Continue Reading