Is your content marketing mobile-friendly? Before you answer, look at these five salient mobile marketing drivers.

Smartphone ownership rises
U.S. Smartphone ownership is expected to reach a tipping point in the U.S., according to Nielsen.Continue Reading

Before jumping onto the bandwagon that content marketing is just another cost, understand that Americans spend over 10 hours a day consuming content across media platforms. To reach your target audience, it’s critical to be where they are. Creating content across a variety of media formats that are integrated into an overall marketing plan can efficiently meet a range of prospect and customer needs while eliminating duplicate efforts and reducing costs.Continue Reading

QR codes (or Quick Response codes) condense information into two dimensional op-art squares that connect offline media to online content via a smartphone. Also known as mobile tagging, QR codes act like URL references on offline media and other flat surfaces.Continue Reading

Blogs are the optimal choice for your content marketing hub because they’re content chameleons combining the strength of social media with old-fashioned print-publishing functionality. The reality is that in today’s content-driven world, while you may view yourself as a marketer, you’re really a publisher.  You must provide relevant content for your prospects, customers and the public who – according to Ipsos’ research – spend over 10 hours a day consuming media.Continue Reading

Blogs no longer get the same buzz as their newer social media cousins, Facebook and Twitter. That said, blogs are at the heart of social media, especially if you’re involved in content marketing. Chris Brogan refers to blogs as your social media outpost because blogs supply the content that drives social media conversations. In 2011, eMarketer projects that roughly two out of five companies will create a public-facing blog.Continue Reading

One of the biggest challenges for any blog, whether it’s corporate, group or personal, is to keep the momentum going. Let’s face it: writing, which is at the heart of blogging, is hard work and it takes motivation to continually produce new content. If bloggers don’t have an internal motivation propelling them forward to compose content, the blog tends to be challenged.

To keep your blogging team on track and producing high-quality content here are three tactics to adapt to your company’s specific needs. (For help on your corporate blog here are nine tips on getting started and here are some insights on how to organize your blog team.)Continue Reading

A lot of content marketers have started or are thinking about starting a blog. Why?

One in three US companies use blogs for marketing purposes. This helps these firms reach the roughly 50% of Internet users who regularly read blogs according to eMarketer’s research.

A corporate blog can support the sales process and help your search optimization efforts. Therefore it’s useful to integrate a blog into your website and your content marketing strategy.Continue Reading

Congratulations, your company has decided to start a blog and you’ve been appointed to guide it. What do you do?

Before you jump in and get someone in your web department to develop the site, take some time to think through the major strategic elements. This is a critical step to ensure your blog is in line with your brand and/or company.  Here are nine planning steps to help you develop a blog that will meet your firm’s objectives.Continue Reading