Author: Greg Levinsky

Greg is a contributor to the CMI blog. Greg works in content marketing and has a background in journalism – and he still writes a local sports column. Follow Greg on Twitter @GregLevinsky or connect on LinkedIn.

By greg-levinsky published November 14, 2022

How To Make Thought Leadership Content Thoughtful and Leading

Thought leadership content? It’s a common part of the job, but do you do it well?

Too many B2B brands don’t, says Lisa Gately, principal analyst at Forrester.

She recommended some things you can do to change that in her Content Marketing World 2022 talk, Most Thought Leadership Isn’t Thoughtful or Leading: We Need to Fix That.

One thing to keep in mind before you dive into her advice: Expect to play the long game.Continue Reading