Content marketing is one of the best ways of building trusting customer relationships. But what happens when we don’t manage to deliver on our brand’s promise? Here’s how to recover and emerge stronger than ever.
Author: Gina Balarin
Gina Balarin isn’t just an inspirational TEDx and keynote speaker, storyteller and B2B marketing leader, she is an MCIM Chartered Marketer, with an master's of education in management communication and a member of the Professional Speaking Association. The author of The Secret Army: Leadership, Marketing and the Power of People, among numerous other texts, Gina’s goal is to magnify the impact of her clients’ influence through her expert guiding hand, visionary consultancy, and authentic storytelling prowess.
By gina-balarin published
May 19, 2020
Fight These 4 Fears to Make Positive Change Happen
When content leaders fail to advance new content ideas, fear is often the culprit. Before you can disarm this destructive force, you need to know the enemy you’re up against. Exploring the four faces of fear will help you exorcise your team’s demons before they derail your ability to drive greater success.
By gina-balarin published
October 10, 2019
How to Stop Creating Content That Disappoints Your Audience
I felt cheated. Disappointed. Even a bit angry.
It had promised to be a good read. Everything from the email to the landing page and the title was consistent – it hinted at content full of valuable insights and data that would make me think.
I handed over my information to download the content with high expectations – expectations that their marketing had set – and I trusted the source, so I kept reading, waiting to get to an insight.
By gina-balarin published
April 21, 2013
9 Questions to Help You Prioritize Content Creation [Template]
Content marketing, what it’s for, and how it works, is becoming part of the business psyche. But, as this recent blog on how to survive the disillusionment of content marketing points out, one could argue that content marketers are almost becoming a victim of their own successes.Continue Reading
