Words matter. Storytellers have known their power for millennia. Marketers have used their power for over a century. But using that power responsibly takes humility, respect for the audience’s intelligence, and the desire to serve readers, as well as whoever pays the bills.
It’s not always easy to be an ethical content marketer, though. Content marketing leaders and their teams tread an especially tricky line to use this power ethically. It is our job and our responsibility to create messages that help our employers attract attention and, ultimately, sell the products or services. But we also have a responsibility to the audiences we create.Continue Reading
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