Author: Gina Balarin

Gina Balarin is a Content Manager at Concur. With more than 11 years’ experience writing for businesses and telling people’s stories through marketing, she is predominantly a lover of words. When she isn’t reading a book or sitting behind a keyboard touch-typing at 89wpm, you can find her in the green hills of Oxfordshire, England. Follow Gina on Twitter @GBalarin.

By gina-balarin published April 21, 2013

9 Questions to Help You Prioritize Content Creation [Template]

Businessman at workContent marketing, what it’s for, and how it works, is becoming part of the business psyche. But, as this recent blog on how to survive the disillusionment of content marketing points out, one could argue that content marketers are almost becoming a victim of their own successes.Continue Reading