Author: Georgy Cohen

Georgy Cohen is founder and principal at Crosstown Digital Communications, a firm committed to helping organizations more effectively tell their stories online. Previously, she was manager of web content and strategy at Tufts University. Georgy is also co-founder of Meet Content, a blog and resource that aims to empower higher education to create and sustain web content that works. You can follow her on Twitter @radiofreegeorgy.

By georgy-cohen published January 26, 2012

7 Ways to Bring Your Community into the Content Creation Process

Content is a critical interface between ourselves and our community. It helps us achieve organizational objectives, reinforce our brand, and communicate key messages.

We, as community managers and content marketers, are well-positioned to create relevant, useful, and interesting content that serves both our audience’s needs and our goals. We live and breathe those goals, and we know our brand identity almost as well as we know ourselves. 

But just because we can do it all on our own, does that mean we should? The truth is, our brand belongs to our community as much as it belongs to us, if not more so. That identity is not a decree that gets passed down; it is shared and, more to the point, it is co-created. While we shape and communicate it, they are out there living it.

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